Tips on How To Rebuild Your Reputation Online
Your business reputation carries as much value online as it does offline. But unlike traditional media forms such as radio, television or print, the internet makes it a lot easier to defame your company and brand reputation. With the ease of posting in blogs, forums and social networking sites, or submitting articles in ezines, your reputation is game for slander and libel from anyone with accesses to cyberspace.
Who could these people be who would engage in defamation slander against you? You have your competitors, disgruntled and dismissed employees, and dissatisfied customers. Even one of your own staff under a different name can easily post offending content online that can severely compromise your reputation. Then there are people who simple get a kick out of engaging in defamation of character, whether against people, consumer brands or companies.
It is no wonder that protecting brand and company reputation online has become a preoccupation for many brand managers and corporate PR heads. It only takes a few minutes of offensive online content to be read by millions and unless you are vigilant enough to spot and recognize them, the damage could be done long before you could do anything about it. So what can brand managers and conscious PR executives do to protect and manage online reputation?
So what are the things you can do to manage online reputation? One of the options would be to do nothing. You can just let time pass by and do its job. It is a passive way of dealing and solving the problem, and is not a solution.
Secondly, you can file a legal suit against the person responsible for slanderous and libelous statements against you and/or your brand. If you win, you will definitely profit from it monetarily. The downside, however, would be the time that it would take for you to process and file the case. It is way too costly and you may not win.
Lastly, you can go by the way of reputation management. Use the same techniques by your competitor and try to beat them at their own game. These methods are called search engine reputation management.
Search engine optimization helps companies and websites boost their presence and rankings in search engines. You can use the same principle for search engine reputation management. What this does is to drag the offensive blog, newspaper article or comment 4 to 5 notches down by flooding the top spots with positive content. This is why when the name of your company is searched, the negative material will no longer appear on top. Opt for this approach and you will be sending a strong message to the people trying to destroy your reputation online that you will do what it takes to protect your brand.
Remember that protecting your image and your brand online is a must. It is hard to establish a name, much less a brand. If it is not protected vigilantly, you may be undoing years of hard work. Start today and consult a reputation management expert immediately.
Call Wag the Dog Marketing, Top-Dog.org, now at (800) 825-9500 and learn how we supress Internet libel in no time at all with our powerful libel slander repair, very effectively.
categories: reputation repair,defamation of character,libel slander,internet defamation,legal,law,marketing,advertising,seo
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