Ecommerce Marketing Strategy
Concept of Service
The existing work deals with marketing offer you of e-commerce service. It highlights the essential steps of marketing of a brand-new firm providing services of web-site construction, design, programming, development, and promotion. The service should be offered exclusively online through the website of the provider. On the web business operations contain ordering, agreement on requirements, elaboration of design, and providing constant client support.
The service implementation process will need to consist of the following stages:
– Defining goals of the site. This may include things like either physical meeting or discussion of the item in question via World wide web.
– Developing the web page structure. This stage is aimed at flashing out technical aspects of the internet site. It ought to include things like definition of necessary technology, type and specifications of web-site navigation.
– Website design and constructed. Developing layout and graphics of the website. This could consist of elaborating the company’s genuine creative method in creating the graphic looks of the order, or complying using the requirements presented by the client as to general look of the project.
– Website programming and constructed. This stage depends upon particulars of each precise project and definite requirements posed as to the high quality and degree of the website. Also, this method varies based on the sort of client and destination of the web site contemplated. All features of the website are subject to examination and test by both company’s specialist and customer.
– Technical release of the web-site. Once technical elements of the project finished, the client ought to be provided with totally free consultation along with additional website marketing and promotion services, tactics, and practical guidance.
– Ongoing web site maintenance. This is the stage when the job of producing the customer’s web site is finished. But the organization guarantees keeping all its internet sites present in terms of graphics, technology, navigation and usability. After release of the web-site, the organization continues operating with the customer as to establishing a schedule for the web-site normal review and maintenance to meet clients’ requests, accommodate users’ feedbacks, incorporating new system updates and new technologies.
It is a reality that the concept of the internet-commerce of this kind is not brand-new, and for a brand new organization to enter the marketplace and obtain profit out of its business, it can be important to invent some novel components in the service offered. The innovative elements that this project contains compared to massive wide variety of competitors functioning on IT e-commerce market are based on combination of cost leadership and differentiation generic strategies (based on M. Porter, [1]). Therefore, the project is launched in B2C format, though there may be differentiation of prospects and hence differentiation of the level and variety of services offered to each and every individual consumer, along with the project is for-profit, modest business case.
This new business is intended to compete with each substantial business providers of web site development services and little business representatives dealing with this problem.
One more distinctive feature of the project is wide assortment of services included in 1 business give. This includes: web-design, redesign of existing web site, possibility of operating with numerous programming languages, site management, allocation in search engines, animation, absolutely free hosting supply, e-mail registration, internet mail and POP3 access, ftp access, tools for web statistics, domain name registration, other services like full life internet site consulting, flash animation creation, elaboration of graphic and logo design, e-commerce and shopping carts, web page management, administering and maintenance, banner ads, marketing, engine position enhancing and promotions, search engine optimization, software testing as well as on the internet training.
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