Why Tod Seisser started Grok
Tod Seisser is one of the founding members of Grok, a New York based marketing and advertising firm. The other co-founders are Julie Bauer and Steve Landsberg. Tod has a strong dislike for the usual bureaucracy and it was this dislike that led him to found Grok. Only the members of the team working on the project should talk with the client, not any higher official that was the belief held by Tod. His firm has managed to create a network of individuals who are always ready to help Tod when he needs them. The individuals who are part of this network are the best when it comes to their respective fields.
Tod Seisser is a Fine Art’s graduate from New York’s School of Visual Arts. After graduating in the year 1979, he worked with some of the best and highly reputed agencies in the business. These agencies include Ammirati & Puris, J. Walter Thompson, and Saatchi & Saatchi. While working for these agencies he handled prestigious clients like UPS, Seagrams, General Mills, and Johnson & Johnson. The big publication houses like The Wall Street Journal, The New York Times, and People took notice of his works. Tod has received many awards for his work. A few of the awards include One Show, Art Directors Club, Andys, Cannes Lion, and Communication Arts.
Tod Seisser has many hobbies. One is collecting comics drawn by Jack Kirby, who was a famous cartoonist. Tod collects the cartoons Jack had drawn during the 1960s and 70s. Besides this he collects vintage American wristwatches. Animal rights are an issue that is close to his heart. That is why he has lent his support to many organizations including ASPCA, Shar Pei Savers, Animal Legal Defense Fund, and Guiding Eyes for the Blind.
Meghna Sharon has worked in the advertising industry for many years. She has done a detailed study of Tod Seisser.
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