Tod Seisser’s journey
Tod Seisser is a Fine Arts graduate form the New York’s School of Visual Arts. He belonged to the 1979 year batch. The area he chose to specialize in was Advertising & Graphic Design. The first company he worked for was Levine Huntley Schmidt & Beaver. There he worked under the designation of creative director. His tenure in this company was five years. While he was working for this company the clients he handled were New York Air, McCall’s Magazine, Citizen Watch and Kronenbourg Beer. He then shifted to Ammirati Puris Lintas (Ammirati & Puris) where his tenure lasted for eight years. Here he was in-charge of clients like Rolling Rock, Club Med, RCA, Burger King, Nikon, and UPS.
After that he shifted to J. Walter Thompson, but his tenure there lasted for around eight months. While he was here he handled clients like DeBeers, Clairol, Lipton, and Kelloggs. He then shifted again this time to Saatchi & Saatchi, where he held the post of Chief Creative Officer. During his six years tenure he handled clients like Delta Airlines, Proctor & Gamble, and Johnson & Johnson. During the same period he managed to bring new clients to the company. These were not small client, but big ones like International Olympic Committee, Yoplait, Iams, and Kodak. Once he left Saatchi & Saatchi he began to work as a free lancer. During this period he worked for many agencies and clients. In the June of the year 2008 Tod Seisser founded Grok a marketing and advertising firm that has its base in New York. He founded this firm with the help of two people, Julie Bauer and Steve Landsberg. Form the time Grok was founded he has been working there.
Tod Seisser’s specialization was in areas like television and print.
Meghna Sharon has worked in the advertising industry for many years. She has done a detailed study of Tod Seisser.
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