To Attract High Traffic to Press Releases
There are times where no matter how much effort you do to promote your site; things do not seem to get in shape! If you are a person who owns a website, you have obviously made a great effort and invested a lot of money and put in place on the site. Not only the venue and accommodation have cost lots of money and time, but the product or service you are trying to market or sell expensive as well. Now when you launch your website, you obviously want your return on investment of time and money. You want visitors coming to your site, and you want to convert your visitors into customers. And for someone who has just set up a website, he or she will usually instant traffic / visitors.
Now just making the website and allowing it to sit; there is not really going to help. It is understandable if you have done efficient On-Page SEO but then again, on-page work will bring the site up in SERP’s, but that does not mean that someone will actually click on the link provided and actually visit the site that has come up in the SERP’s. To top it all, On-Page SEO work actually depends on the crawling rate and the crawlers of various search engines. Thus for a person who has just set up his website, the biggest predicament is getting instant visitors and is possible, instant customers also.
The answer to predicaments like these is the usage of Press Releases to promote the website as soon as it is launched. Press releases are basically informational documents that can be used to describe a business or an enterprise or in this case can be used to describe the website and / or the various products / services being offered. Multiple press releases can be made for multiple items on the websites. Content writes for SEO companies work with the Internet Marketing teams and write out Press Releases containing important keywords. These are then on, submitted to high quality Press Release directories and websites.
What these press release websites do is they automatically distribute the release that you submit to their own database of sites, feeds and more. That is one of the reasons that the process is known as press release distribution and not submission. Because of the volume of distribution and the amount of people who actually have a look at it, Press Releases have become a sure shot way to attract high traffic to a website.
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