Chen Chia-shoots: the face of crisis, take the initiative to change the Kowloon King Mu (Figure) – 9 Mu Wang, Men – Clothing industry
Chen Chia-bud Quotations: winter in the global economy, the nine, animal husbandry is not the king not be affected, only completed nine Mu Wang target of more than 90%. Want to be a brand for a century, not always smooth sailing, and then, nine Mu Wang took the brand positioning strategy in 2008 a "breakthrough year", stressed the change, emphasizing innovation, which is extracted out of nine brands Wang Mu new core.
9 Mu Wang Men "Rui change for me," take the initiative to seek change
Chen Chia-bud 2008, the King is concerned for the nine, animal husbandry, should be a year of special significance. This year, nine Mu Wang starts a new brand strategy, put forward the "Core changed by my" new declaration to begin a top-down, from inside to outside the self "Rui change." This year Mu Wang will continue to publish nine brand new logo, and the terminal image as a whole.
A certain sense, compared to 2008, many companies "change", is forced Financial Tsunami market downturn under pressure to change marketing strategy or a U-turn internal skills, animal husbandry, the king of this nine "Rui change", but it is active change. Chen, general manager of buds in the eyes of Canada, companies must have a sense of innovation and change in consciousness, so as to meet development needs. "Wise person to be good at change, to make a hundred brands, also is so. Put simply, this is the nine, animal husbandry King 'Core Change' origin."
Brand new first year If not met the global financial crisis began in Europe and the United States, 9 Mu Wang's this "Rui change", in 2008 should be conducted more thoroughly. In fact, two years ago, nine Mu Wang took the brand positioning strategy in 2008 a "breakthrough year", to "concentrate all the forces of the body, dealt heavy blows to the market."
Prior to this, the production of Pants Started the company, had "occupied for 8 years, the domestic trousers integrated national market share, market coverage and year Sell Share of the first "." Pants experts "become jiumu Wang slogan most frequently used. In addition, product quality has been the king of nine livestock branding focus." Mu Wang trousers a nine, it requires After more than 20,000 needle sewing, 108 procedures, 30 iron, "and so the spread of consumers on product quality jiumu Wang a deeper impression.
From last year's third quarter, nine Mu Wang changed the image of the past focus on quality, "Rui change" in the words, began to frequent the king of publicity in the nine, animal husbandry content. To September, "Rui change for me," the new Advertisement Began to visit the CCTV, Phoenix TV and other media platforms. Mu Wang and nine past ads, this new ad colors dignified, nine, animal husbandry is the king passed a new brand idea??? Actor forward, constantly re-understanding of their own, find themselves breaking the way out. This new ad released, so many people in the industry, animal husbandry this is defined as nine new king of the first year of implementation of brand strategy.
"Emphasizes change, emphasizing innovation, which is extracted out of nine livestock brand new king of the core." Chen added buds that jiumu Wang has 20 years of development, laying a good foundation. But consumer groups are slowly aging trend, to how to develop a new kind of consumer groups, adapt to their needs and mentality, "which takes nine king grazing around these new consumer groups, constant innovation and change." Chen added buds introduced said that at present nine new brand identity Mu Wang has basically taken shape, plans to market new products this fall season officially released. The new brand identity as a continuation of the "Core change for me," the brand value.
Chen increase bud appears, with the changing times, clothing has not only avoid physical and aesthetic features, clothing brand value embodied also in, put on a brand of clothes, let him find a decent, spiritual needs of more and more consumer fancy. "'Core changed by me' brand idea, to educate consumers on a spiritual level, something that can resonate with consumers, interactive."
"For this reason, even if the original 'trousers experts' has gained, but nine still opt to change the king, animal husbandry." Said Chen Chia-buds.
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