Decoration market gradually heat proof film with the brand spreads nearly 1000 yuan – explosion-proof film, foil, car decoration – automotive supplies industry
From a number of Automotive Decorative Beauty Company was informed that, with the largest pre-sell new cars as well as summer approaches, Car Increasingly popular decoration and beauty market, daily average turnover growth of most of more than 30% higher than in winter.
However, industry experts point out that no-name fake rampant, the market quite a mixed bag of Auto Beauty Decoration market so that consumers "hard to distinguish between true and false," should buy "their eyes open."
Brand foil "Li Gui rampage"
"Summer is the golden age of automotive beauty decoration, good or bad harvest year, mainly to see the summer." Steam Wuzhong install decorative line of a car on a street person in charge of bluntly told reporters, "For example, paste Film has become the main business of automotive beauty shop, one of the summer, foil business will account for the overall turnover of more than 6 percent. "
But the worry is that, car decoration market beauty products so that consumers are often confused. Foil as an example a car, the reporter saw at several stores, the same brand Explosion-proof membrane Prices at different stores vary widely, the highest difference of 800 yuan. Owner of a car decoration
told reporters, "now on the market so-called international brand films, about half are not genuine."
The owner further revealed that the Shanghai market, international brands pseudomembranous counterfeiting is also divided into two levels.
First is completely fake, that is a white colored paper, completely ineffective proof, heat insulation, energy-saving effect, the price is relatively cheap, such as those known as "XX film as long as the entire vehicle stickers 500 ", and a discerning eye can tell it is fake; other is the industry are sometimes difficult to distinguish between" high imitation film "and that the majority of counterfeit products account for the current market.
The name of the industry admitted that "high imitation film" in the packaging, Print , Feel and so on are very similar with the international genuine, difficult to distinguish. A well-known domestic enterprises specialized imitation product explosion-proof film, after several years of improvement, has reached the point where few can be the real thing.
Typically, automotive beauty shops in Sell This film, it is often the banner of "promotion" on the cover, is cheaper than the genuine from 500 to 800 yuan, but the purchase price of more than half cheaper than genuine. "Quality is also OK, the high profits the industry is the business like to do this film." But that "the high imitation film" The disadvantage is that its service life more than half the time less than genuine.
Shop around and not "petty"
Foil a huge market demand and high returns are attracting more and more enterprises to join them. According to statistics, about more than 2400 kinds of Safety Film Brand, industry annual sales of nearly 30 billion yuan. But only in Shanghai, Solar Films, nearly 500 species.
Reporter found that almost all of the car were wearing beauty shop "franchise" label, claiming that their products are Europe and the United States of imported brands and cheap prices.
In fact, these "no-name" of the explosion-proof membrane is in China, local production, the cost is very low. According to industry sources, to date, the International Window Film Association, only 11 companies announced 20 brand companies.
Reporter from a family of international brands of beauty products company learned that, in general, domestic and international brands of decorative beauty product prices uniformly by the head office, dealers can not arbitrarily change the changes, which are in response to market various measures enacted fake.
This argument has also been confirmed by retailers, "in fact the real domestic and foreign manufacturers rarely discounted brands, prices are unified."
Another car decoration boss told reporters, "Great brand for its Proxy Very strict price controls, price fluctuations have not the right agency. I have a lower price because of unauthorized Corporation received a warning! "He said, there are quite a large number of brands on the agency monitors the price of its product line for private visits, car decorative supervision, found that offenders, punishment is quite severe.
The trade, consumers in the summer decorative cosmetic vehicle, be sure to shop around, do not because of "petty," and believe that undocumented promotional booth gimmicks, advises consumers to store large brands formal authorization of love cars decorated beauty.
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