Review: Shadow the Society to say "charge" is not easy – Shadow the Association, pay-it industry

The future, watch free movies will be increasingly difficult. The new China Film Copyright Association has announced that the pilot in the country to promote "domestic movies cafes digital distribution platform", to be broadcast on the domestic Internet cafes unified domestic film copyright fees of about 0.15 yuan per day; the same time will also Play-made films coach 1 yuan per day per vehicle charge royalties. But for the promotion of the time, manner and whether the mandatory promotion of the Society, said film position temporarily. (May 4 "Youth Times")

Pay movies, though used to make to enjoy "free lunch" Internet users in a sudden and devastating awkward, but to nurture cultural industries, but can not be built on the basis of piracy and free. The use of works, whether Network Or public entertainment fees, is code for compliance, but to follow precedent in fact this road is not easy.

We seem to recall, 7 July 2006, the National Copyright Administration approved use of the Kara OK hall collect royalties for music video work, the designated implementing agency is the audio-visual associations; but the year on August 3, culture Department, through its Web site that will, through its Cultural Market Development Center set up the system collect karaoke copyright fee OK. Protection of copyright action, soon to become the administrative department of the two fight for the interests of the platform. We are really worried, when the China Film Copyright Society of the film a high-profile claim to fees on Internet cafes, will emerge the following months, such as what the film bureau agencies to compete for power.

Course, this is not the most important, more important, such as the Copyright Society of China, this film though, said the industry association, non-governmental organizations, institutes, and national administrative bodies such as the Copyright Office are inextricably linked , with a vague "two government" color, practices are always inseparable from the command, coercion in various ways. Music Association to set an example, it does not consult with the copyright owner, its decision to collect royalties from the extracted 50% of management fees, much higher than the European countries under management fee of not more than 15% of income seriously the interests of the copyright owner occupied; Again, sound set agreement in October 2008 the Executive commissioned the TRW Corporation charges, by the TRW culture throughout the Group and subsidiaries receive copyright royalties paid to the Kara OK Cabaret Association license, this commission did not obtain the consent of the copyright owner, the law is a problem.

Copyright Society of the Chinese film, in promotion of "digital distribution platform for domestic film cafes" and the process of the proposed charges, the first is to resolve itself and decide to consult with the issue of the copyright owner. Chinese Movie Copyright Association itself is not the copyright owner or the copyright owner Proxy People who want to promote this distribution platforms, must be negotiated with the copyright owner to obtain authorization; Second, they charge management fees there, but what percentage of the management fee, not by its own will, should and Copyright consultation; again, if China Copyright Society of the film to be commissioned for commercial operation, should first obtain the consent of the copyright owner.

Toll road network of the difficulties the film lies in how to effectively charge to Internet cafes and other establishments to a reasonable fee? At first, the Music Association has announced the set of "private rooms on each of the national KTV copyright fee 12 yuan per day fee" program, caused a big stir at the time, because the program is set by the Music Association to decide, did not consult with the user . Today, the network computer each day, the film collection of about 0.15 yuan, coach 1 yuan per vehicle per day, royalties received, in popular reaction is not high. But the costs do not put Game stakeholders, in the actual implementation would not cause rebound, in fact, difficult to determine. Last year, there is singing and dancing entertainment industry association said China Music Copyright Association, commissioned by the right people are charged bodies in the absence of TRW Inc. in consultation with the merchant fees, a clear allocation of the fees, not put to genuine music library, no other Kara OK system will be launched in the case of unilateral force charged to merchants proceedings, in clear violation of the "anti-monopoly law," they indicated that anti-suit. Copyright Society of China Film will not encounter the same problem, and we do not know.

Internet cafes film charges, needs China Copyright Society of the film itself and decide on the need for their effort and wisdom, also need the support of the copyright owner, care and consensus of the whole society, I take a good look this way!

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