GPS manufacturers began to retreat cottage concern the future pattern of a mystery – cottage manufacturers, GPS, car navigation – Automotive industry-hc360 HC Network
A market overview and main points
11 China's GPS market is about to enter the closing stages, from the overall perspective, the degree of competition in this market trend shows increase, not even the end of the year, some companies chose small cottage early exit. China's GPS market that in November the degree of competition among the major brands in the end how? Users concerned about the pattern of major brands, how will the change? Internet consumer research center ZDC data through monitoring and analysis, several main conclusions drawn are as follows:
Brand focus pattern: the leading brand not yet formed, Champion brand Newman only been concerned about the ratio of 22.1%, while the other is not too concerned about the brand list of the proportion of 26.6%, higher than Newman;
Brand ranking changes: position the brand were up and down two, e Road route for the first time broke into the charts;
product focus pattern: Newman products have an absolute advantage, a total of 5 products Ranking; Huafeng GARMIN E Road route a little more edge, each with two products Ranking; in a product finalists constant; and 10 On contrast, the product concerned about the pattern changed little;
pattern of different screen sizes focus: 4.3 inches, 5.0 inches of concern to the mainstream products;
products at different price range pattern :1000-2000 yuan interest in end products account for 4 percent the proportion of users concerned, 1,000 yuan lower-end products has also been concerned about the ratio of Jinsi Cheng, seen in November in the GPS market is still concerned about customers low-end products.
Second, concern about the overall market brand analysis
1,11 GPS brands on the distribution of concern about the
2009 11 of concern to the Chinese market the most top ten GPS brand distribution
2009 11 of concern to the Chinese market the most Top Ten GPS brands
Newman, a dominant first camp, the second camp, the user interest spread?? From the graph we can see that Newman's concern with the proportion of 22.1% topped the list, alone, in the first camp; to the concern of the proportion of 12.4% Second prize went to lead the second flight Huafeng e Road camp. GARMIN be concerned about the ratio of 9.7%, ranked third in the constant, the new branches were occupied 7.1%, 5.6% of the interest ratio, in fourth, fifth. The proportion of other brands of concern were below 5%.
Which ranked sixth, seventh of E Road route, the conquerors were concerned about higher and comparable, both around 4.5%, the former only has a 0.05% lead.
Eighth to tenth of the Freelander, caska, e Road route three brands also matched the proportion of users concerned, is slightly loose, will be beyond the state of fierce competition.
Other non-brand list of concerns was the proportion of 26.6%, that percentage was more than a quarter of the concerns of many other brands and divided up the market to fully explain the brand of many GPS users with greater attention to blindness.
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