In the confusion in the forward path of industrial development in Shandong Ceramics – ceramics, culture, and Shandong – building ceramics industry
Question in mind: to Zibo, Linyi, Shandong Province-based ceramic ceramic producing areas, since the reform and opening up, accelerate the development of ceramics. By the end of 2006, by the China Building Materials Industry Association, Ministry of Information and the Bureau of Statistics released the "Materials of main products in 2006," Data show that China's ceramic tile production in 2006 was 5.024 billion square meters, which ranks the top three output Shandong, Guangdong Fujian were each 26%, 25%, 24%. The data from the provincial Bureau of Statistics monthly summary of the basis derived. Although the output of the first accounts of the various production areas, but because of brand awareness, marketing awareness, management philosophy, production technology, personnel system and other deficiencies, to Shandong ceramic drying up of resources when faced with a ceramic yield for Foshan district school, one side is developing its own advantages, some companies are lost in the move, showing a similar awake non-awake state. Newspaper reporters and network news a visit Zibo, Shandong ceramic pottery producing areas relevant enterprises, on the ceramic-producing areas in-depth interviews. The following is the development of Shandong Ceramic analysis of advantages and disadvantages.
Advantages 1, all categories of large-scale industrial chain integrity
Shandong Ceramics cover construction ceramics, household (Hotel) ceramics, art ceramics, industrial ceramics, sanitary wares, special ceramics, as well as a complete end-groups form the ceramic industry, upstream and downstream industry chain is an important ceramic production and sales of province.
About ceramic enterprises of Shandong nearly a thousand, divided into:
(1) Construction Ceramics: mainly in Zibo, the number reached 350, nearly a production line, mainly in Zichuan District, Zhangdian District, Boshan and Zhoucun District and its surrounding areas; Linyi 150 home, more than 300 production line is mainly concentrated in the Luozhuang District.
(2) daily (hotel) Ceramics: 250 Zibo have around, mainly in the area Boshan; Linyi has 100, mainly concentrated in the Luozhuang District (3) Art Pottery: Zibo categories relative to the art of ceramics to all categories of business areas, in Zibo, people pottery, porcelain, pottery has become a part of life, employees have thousands of people, mainly carved porcelain, pottery and ceramic museum built in China and other ceramic art Museum.
(4) industrial ceramics: including electric porcelain and porcelain chemical industry, mainly in Zibo City in the Kunlun Mountains and the town of Weifang City and surrounding areas.
(5) Sanitary Ware: relatively scattered, mainly in Zibo, Weifang, Rizhao, Linyi, Qingdao, Texas and other regions.
(6) Special ceramics: mainly in Zibo, Tengzhou, Cheongju areas.
Secondly, machinery and raw materials production, Shandong Province, nearly 400 companies, of which more than 250 Zibo, Linyi, about 100, and Weifang, Yantai and other 50 or so. In addition, the refractory material and other related businesses have more than 100. This ceramic-producing areas in Shandong, machine the most advantages, such as the earliest, has also been a leader in the gas furnace, etc., the sales network covers not only the ceramic industry, but also to other enterprises, and in the global ceramic industry had a reputation for . In addition, Hong Kong and China LPG and Shanxi, Inner Mongolia has been the Zibo coal fuel supply base.
Again, in the range of 40 kilometers radius distribution of ceramic science and technology city of China, China Ceramic City, wealth, wholesale ceramic Jiangbei Town, Grand View Garden Okinawa Boshan four large pottery ceramic wholesale market. Not only covers the building ceramics, sanitary ware, also brought together local and Jingdezhen, Zibo and Chaozhou of household ceramics and art pottery for several categories, this also brought to the Shandong ceramic manufacturing resources and complete supply chain sales .
2, location and distribution channels and R & D institutions
Shandong Province is located in eastern China, Yellow River, east to the Bohai Sea and Yellow Sea, and the Korean Peninsula and Japan Archipelago across the sea, in China the "heart" of the location, convenient transportation, government attaches importance to road construction, land and sea Shandong convenient, there are Qingdao, Yantai, Weihai, Rizhao port, Shandong transport it to the sales industry, and manufacturing is a big leap.
Location is determined by its sales channels in large part is definitely better to architectural ceramics, for example, the south of Foshan ceramic enterprises represented by the sales channels in less than a certain extent, depth, north of the Yangtze River "Hope" put off by the transport costs. This give the representative of the northern Shandong Ceramics ceramics a lot of room, location advantages can be used down to the size of the building materials to the market. And, in economic conditions, consumers are more receptive to the north of the market prices of local ceramics.
Shandong origin With its long history of ceramics, Zibo is the first discovery and use of ceramics in China's cities, in the ceramic industry in research and development into the enormous human and material resources, the existing research unit Shandong acid Salt Research and Design Institute, Shandong Research and Design Institute of industrial ceramics, new materials research, as well as Shandong University of Technology and other research institutions related to ceramics constitute a strong R & D units. Also, some enterprises in Shandong strong research institutions have been established in recent years, and strive to highlight the quality of Shandong Ceramics brand.
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