Five-Star third time to upgrade to build "4C" Shanxi Road store – Five Star appliances, household appliances, small household electrical appliances – Network Appliance Industry-hc360 HC
Reporter recently learned that the five-star Shanxi Road store upgrade about to start the third. Five Star general manager of the Nanjing branch Huang Ting Bao said the upgrading of Shanxi Road store's products will further optimize the structure of the terminal mode to update the consumer experience, transformed the store will be set "home appliances, communications, computers, integrated service "as a whole, to become the first to Nanjing," 4C "concept of building a new mall. From August 10 to August 12 five-star club in Nanjing military hospital in Shanxi Road store for 3-day clearance sale, prototype, and the lowest a folded stock machines for sale, three days after the fire sale of the five-star Shanxi Road store will be a period of two weeks of not closing shop decoration.
According to reports, after transformation of Shanxi Road store will have a more significant four major changes, including changes in hardware and software store, the adjustment of product structure, the terminal mode and end-user experience changes. The concept of a comprehensive interpretation of 4C. The so-called "4C", that is, computer (computer), communications (communication), appliances (consumerelectronic), integration and integration (Compositive), reflects humanity's shopping environment with the purpose of leading the concept of experiential consumption, as well as shopping, leisure , entertainment, interaction, experience and enjoy in one of the characteristics of services.
Hardware store layout, furnishings on the use of the most popular booth with product layout design, product display and brand design also tend to be more comprehensive and high-end; from the fitting point of view, the new store will be an extension of previous simple, generous , home style, design concept of "transparent", and in the main channel toward the light source used, the kind of requirements, etc. will be in accordance with prevailing international standards.
Structural adjustment in the goods, renovated stores will add 20% of the international brand and expanding its product model, to store all types of goods an end 100,000, to further improve the commodity structure. Increase the proportion of 3C products to raise the proportion of 3C products to 25% to 30%.
Experience in terminal mode and the terminal, the Five Star in the leisure area of each box is set up, part of the brand online for the price of Internet queries, functions.
More important is the upgraded stores will focus more prominent, "and the concept of customer communication," Currently, Shanxi Road store has been a consultant to promote the five-star appliances were more mature stores. The number of advisors to 50 appliances. Huang Ting Bao said that the upgraded appliance store would add another 50 consultants, best meet the consumer demand for personalized services, and further reflect the "customer-centered" concept.
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