Why Businesses Need מיתוג?
מיתוג is so much a buzzword today that we often hear people say, “Go for a branded product”. What does מיתוג actually mean? Whether we like it or not, a product needs a brand name to stay in business. Brands instill culture in our society and brand management has a profound influence on the populace. Does all this sound too heavy and overpowering? If you think it does, read on and the following summary may well help you get an insight into what מיתוג is all about.
The essence of marketing or the objective of a good marketing strategy is to create an emotional link between the product and the target audience.
However, creating an emotional link is no walk in the park. Here is where the marketing approach needs an in-depth research in sociological branding.
When your business attempts to promote a product, try dealing with two vital questions:
* Would the product מיתוג have a positive impact on the target market?
* Will it promote customer loyalty?
If your answer is ‘yes’ to both the questions then you already have an innovative advantage in מיתוג. A classic example of a great brand name is Coke. Today nobody asks what Coke is or what it contains. The emotional attachment the loyalists have is more than adequate for Coke to be in business profitably.
So, how does a newbie build a brand name? Globalization has enabled just about anyone in business to acquire the latest in technology. All well made products offer the same tangible benefits. To boost sales and seize market share, businesses need something more. Marketing experts will have to look for that unique intangible benefit the product will deliver. This requires a focused and disciplined approach.
The emotional link that the target audience has with the brand needs to be leveraged. People can have strong preferences based on values very specific to where they live and also to the values inculcated in local culture. In the process of מיתוג such emotional and sociological aspects play an important role.
Fortunately, there are consulting firms today who can help businesses in designing brand image. The likes of Demetrend and Yahel Demeter can come up with innovative ideas in מיתוג to push up the fortunes of your business.
Demetrend is a consulting firm specializing in מיתוג products for businesses. It mainly deals with businesses that need an in-house brand manager specifically in graphics, web, print and advertizing business.
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