European Fjällräven & Hanwag appearance ISPOCHINA-brand outdoor equipment, ISPO-sports and leisure industry
The European 2 24 well-known outdoor brands Fjällräven & Hanwag conference held in ISPOCHINA grand opening day. The meeting attracted nationwide outdoor, sports, professional visitors and media attention and Dingli support. Fenix in ISPOCHINA the Swedish company showed its first in China's Fjällräven & Hanwag two European Outdoor Top Brand, who has 58 years respectively, and 87-year history, in Europe many honors, Fjällräven product even won the "Swedish royal badge of honor", this honor only a handful of top brands available.
Fjällräven the Chinese translation means "Arctic Fox", the brand Logo Also a red fox, arctic fox that Life The cold, harsh conditions of the Swedish mountains, it relies on the change with the seasons and the color of the unique environment and wisdom alive and fur. Fjällräven products both in its powerful functionality in the design or innovative unrelated Fjällräven (Arctic Fox) has a very close correlation.
Conference, Fjällräven demonstrated its Clothing The main fabric products G-1000 ®. G-1000 ® is Fjällräven independent research and development, unique Functional Materials . It has a wind resistance, waterproof, anti-mosquito, anti-UV features and very durable. G-1000 ® woven closely based on the process so that it can from the wind, while fabric is very durable; it also features light weight, making G-1000 ® apparel to become the ideal travel and outdoor living items; as to prevent mosquito bites and to resist UV rays, so it makes G-1000 ® clothing as mountains and forests, hunting for the perfect sports partner. G-1000 ® fabric can also be applied externally Greenland wax, its effect is to extend and enhance the G-1000 ® fabric waterproof clothing, anti-wet-effectiveness and service life, this is the best outdoor activities clothing material of choice.
The same time this conference, Fjällräven also shows the top of its R & D Technology Product — HydraticIQ smart materials clothes. This high tech material with very special intelligent thermal reaction. For example, when you exercise your body produces heat, when Fabrics Temperature above the set temperature when the critical point, it allows moisture through the fabric, the higher the temperature the more moisture through to keep the body dry; at temperatures below the critical point when only a few moisture and heat discharge through the fabric, so that effect is more obvious warmth.
Fenix's professional Outdoor shoes Hanwag, focuses on the invention of VibramAWIntegral soles, and a unique bonding technology, and the bottom of the overall high-quality Gore-Tex material. They have also brought an edge to walk away in the world Jueyi "ZWIEGENÄHT two-suture" series of shoes, such Make Process on the operation of the technical requirements were very high, now is the Hanwag only a very small number of artisans capable of producing double stitched Boots . Double stitched boots are a precious heritage of all mankind shoes, Hanwag to preserve the traditional production process, and from generation to generation! In the tide of globalization, when more and more companies seek to lower the world caused by the time, Hanwag abide by the "highest quality" credit commitments, and adhere to the German R & D and production base of "made in Europe." Since 1921, continuously since Hanwag also located in Munich, Germany, on the birthplace of the brand development and production Investment Construction.
This conference, Sweden, and other senior Fenix AG CEOMartinNordin China shows that China's outdoor industry optimistic about the future and attention. With the world's top outdoor brands have entered China's largest, will inevitably accelerate the upgrading of the domestic outdoor products, then, the world's most advanced and latest technology products can also be genuine and international standards, this is a professional outdoor Consumption Who are looking for.
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