"Shaolin pharmacy," the interests of the complex of the place where – treatment – Pharmaceutical industries
Songshan Shaolin Temple in instant noodles, coffee and other commodities for trade mark "Shaolin pharmacy," the final outcome of the case, 26 days, an intermediate court of first instance verdict on the case, decide not to use instant noodles and other commodities, "Shaolin Pharmacy" trademark. (April 27, "Beijing Times")
Looks uphold orthodox, protecting property rights of a drama, has chosen to be interpreted any errors decent Shaolin Temple. If you know the "Shaolin Pharmacy" 700 years of history, if you know the history of "Shaolin pharmacy" One hundred square treatment of the disease secret, the face covered with "Shaolin Pharmacy" instant noodles, coffee, tea and lunch, etc., you will be happy to try under the heart? Songshan Shaolin's move, in fact, full of "out at large, the cover of darkness," the implication clearly registered trademark protection in the history of promoting the Shaolin culture, secretly note is based on history, have taken the interests of competition in which direct competition.
"Shaolin Pharmacy" trademark case, the origin of a long time already. Shaolin Temple 2004, the State Administration Trademark Office for Trade and Industry, commodity Committee examined and adopted Drugs , Two bath application, but rejected Food Use of "Shaolin Pharmacy" trademark request. Next step is to focus on "food trade mark" the start of the struggle: in September 2006 was rejected, the Shaolin Temple, made reopen a claim; repeat dismissed in August 2009, simply sue until Zaibai. The legal basis "for trademark hardly serves to distinguish the goods of a lack of trademarks should be significant," the black and white, the temple's unyielding and struggle, the truth is only the intention to expand "Shaolin pharmacy," the business. As has become the trademark registration, protection of culture achieved its purpose and really the ascetic and why interested here?
An important detail, the instant noodles, lunch and other natural medicines without a corresponding effect, and the Department of the "Shaolin pharmacy," the name will be on the consumer psychology of the masses of the Tendency. As for the Shaolin Temple respect trade mark "has a unique design concept, easily lead to the consumer that the product has the efficacy of" logic, there are untenable suspects. First, not everyone can understand where its unique ideas; Second, do not watch the news, but also the history of the consumer or deceived; Third, based on the general concept of common sense, the packaging bag with a "medicine "word by contrast, the market is better than no" medicine "bags.
True face of the global rush to register "Shaolin" brand dilemma, Songshan Shaolin's response is reasonable, this is shown from the side of the individual, collective brand awareness raising it. But when sent to the Cultural Complex of the mark in the interests of the frenzy at the time to judicial channels involved in human society, it is no longer carrying the weight of history. "Shaolin pharmacy" and its stuck in the "food trade mark" Sato study, as retreat back and carefully build their reputation and prestige of the past. The so-called "trade mark" merely reveal the external market economy, but if both virtue, charity, the "Shaolin Pharmacy" signs do have clout, there is word of mouth, any fear or propaganda? Moreover, frequently seen in media reports, "pharmacy Shaolin" has long been renowned the world over, right?
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