The Best Method To Create A Landing Page
If you want to maximize the amount of money you make from your traffic then you need to create profitable landing pages. In fact, you might have the number one spot for a highly searched keyword and don’t receive any sales because you have a crappy landing page. With the right knowledge you can soon be churning out profitable landing pages too. Next, we are going to look at some of the most important elements that make up a profitable landing page.
A very important part of building a landing page is making sure that your landing page is “lightweight.” This means that if your landing page doesn’t load quickly, you need to get to work on changing that. For visitors with a normal internet connection, your page should load in a maximum of five seconds. If you see that it’s taking longer, then you’ll have to make the necessary changes. Your page could be loading slowly for a number of reasons including, but not limited to, big pictures and graphics or messy code. After analyzing your site to figure out what is slowing down your page’s loading time, make the necessary changes to speed things up. For example: if you notice that your site’s graphics are heavy or slowing things down, remove them. Your main goal is to build a landing page that loads perfectly for ever person who visits it. Besides which, the simpler and lighter weight your page is, the more buyers you will have. The fewer distracting elements you have on your page, the easier it will be for visitors to your site to focus on what you are selling to them and they will be more likely to buy from you. Landing page copy is very vital to your landing page conversion rates so write copy that is clear, lists benefits and has a strong call to action. Font size is very important, never go under 12 pt and use a white background that has black text; it is okay to use red, green, or blue for headline though. Remember, that text that is too small will make you lose a large percentage of visitors; and try your best to avoid ALL CAPS at all costs. Don’t screw-up your landing page message because that is the element that gets them to take the action you need them to take in order for you to move them closer to your objective. This is a very easy step to implement so don’t ignore it. Remember, you don’t have to stick with any landing page that you come up with; you can always change elements of it to see if you can get it to convert better.
Go ahead and create personal portrait. You obviously do not want your copy to focus 100% on you, but you do want to be honest about the stage your business is in, even with your colleagues.
Including a photo of yourself along with a brief biographical statement about your company will help people trust you enough to buy from you. This is a simple way to gain your site readers’ trust. Don’t forget to include your targeted credentials and present your audience with an unique area of expertise.
To sum up, if you want to build a good landing page, you need to keep these tips in mind. Test out each of these elements from time to time if you want your site to continue building your revenue streams. If you do not see a huge response from your landing page, you will want to keep working on it until you start to see the results you want.
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