China's refrigerator industry, a record average price of exports – Canton, Haierkasa Emperor refrigerator – appliance industry-hc360 HC Network
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Trying to make the best day of Chinese enterprises are gone. In the 107th China Import and Export Fair (also known as "Fair"), the domestic and international exhibitors have already make Chinese enterprises active obvious smell the breath of spring.
It is understood that, compared with the last two Canton Fair, Canton Fair booth application will appear in the "hard to find a" scene. Fair Secretary-General, Foreign Trade Centre York and had said that with Europe and the United States economy to pick up, overseas businessmen will purchase strong show of international trade situation improved, the confidence of Chinese enterprises therefore rapid recovery of exports.
Fair on journalists
Haier Refrigerator
Pavilion to see live demonstrations of the Casa Imperial
Refrigerator
Whether it is fashion design, or the inherent quality of all refreshing. According to company product manager for the overseas site, Casa Imperial refrigerator has been in the overseas market has already made good market performance, on-site display of Casa Imperial refrigerator all designed for the global market, the new fridge.
Canton Fair, Casa Imperial French door refrigerator on the highly favored by foreign investors (
HC Family with map grid
)
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At Casa Imperial reporter found the refrigerator, large capacity, multiple doors, drawer style, intelligent and green low-carbon has become a global trend, because globalization has weakened the concept of product areas, all high-end brands products for the global market. For example, Apple just released Ipad on the same global synchronization
Sell
.
Reporter then also learned that in this year's trade, Haier and Spain leading home appliance chain channel MIRO transaction orders for 13 000 high-end refrigerators. Judging from the volume, the smallest group of order 320 liters refrigerator, a change mostly concentrated in China's refrigerator exports about 100 liters of the status quo; biggest refrigerator is 649 liters, for the world's most fashionable French on the refrigerator door; from transaction price of view, the average price of these export orders reached 332 U.S. dollars, China's refrigerator industry in 2009 than the average export price 276% higher, creating an average price of China's refrigerator exports the most.
Due
Financial
Crisis, China's refrigerator industry, the overall exports in 2009 shows "amount minus the rate of reduction" situation. According to China Business Network News, in 2009 the export volume of China's refrigerator industry is 18.69 million units, down 7.8%; exports to 2.24 billion U.S. dollars, down 8.1%; exports of refrigerators, the average unit price was 119.97 U.S. dollars, down 0.3%. Therefore, this year's trade Haier refrigerator A first average price of export orders surged revolutionized the pattern of China's refrigerator exports.
"These have benefited from the early 90's Haier Refrigerator international strategy. Haier in 20 years to complete the upgrade strategy for innovation that can surprise customers with high added value products, to achieve global leader." Haier Group, a large area of non-Middle East
Marketing
Director Qing-Fu Zhang at the exclusive interview with Xinhua, stressed that "the development of the high-end value chain, is Haier's strategy is to go through the direction of China's manufacturing industry."
Study shows that the profit chain showed a "V" shaped curve. Curve 2, one is to develop, design, and the other end is selling,
Service
The middle is the processing and manufacturing.
Boss Dr Edward Tse, Chairman, Greater China, said profit margins at both ends of the industry, about 20% to 25%, while the middle curve in the manufacturing of only 5% profit margin. "Manufacturing in China is the most fully competitive industry. Enterprises are to achieve competitive advantage, creating new profit point, we must focus on the entire value chain."
Haier household appliances industry, first as the representative of Chinese exports in the refrigerator to create a new record average price, meaning that the Chinese home appliance industry began to transition to high-end value chain, has taken a new step.
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