Appliance retail business under the HyperTerminal Phantom dance – Corporate, Retail, competition – HC Network Appliance Industry
In many cases, the strength of the retail terminal is already the "King a border." Chinese home appliance retail Gome, Suning, etc., suffices to illustrate the power terminal of the channel, as well as Gree, Hisense, Midea and national beauty has been a war of words.
Many companies, discovered the New World like shouting "Going down" slogans, they finally have found a lot of resources do not support, and key source of sales or profits from the urban market, rural markets need to continue to develop.
Along with the market rise and fall, the terminal also Shen and floating in the constantly growing up, when the chain is increasingly common, when the business of voice more powerful, more complex when the terminal development model, showing In the face of public enterprises is the "super terminal" hazy Phantom, "To not move forward?" "how to move forward?" is troubled by the problems many companies over the years.
Phantom thinking under
2000, the uproar of the TV price alliance, did not bow before the flood of public opinion, been the country the United States defeated the dam, and why? Why is the retail end of the voice more and more? Given this, many manufacturers have thought what? On what basis the retail end, "the king a border?"
Lack of core technology is one of many manufacturers of inferior, could not lift their heads in the main, it is difficult to get rid of the industry to slow the vicious competition of low-level.
Chinese home appliance industry, IT industry, the lack of core technology, the lack of core competence is not only in recent years there's a crisis. All along, this crisis has never been a fundamental change, air-conditioning industry was the case, the compressor is bought, the production line is bought, PVC is bought, hardware is outside the Association to the … … he was only is an assembly plant it, it let us see the serious air conditioning products homogenization homogenization of channel marketing, technology, serious homogeneity is common in the air conditioning industry, we can fight is the only scale, management, personnel, etc. . But the fight to fight to, the homogenization of these eventually.
Your scale, I admit defeat; you play concept, and I more than you; your doors to the world of excellence, I am global recruitment; you "4R" I "5E", "6S" … … China's air industry impetuous an unprecedented "prosperity." But what is certain is that everyone seems to not really find a solution to declining profit margins of Chinese air conditioning industry, product homogeneity, the crux of the market surplus, does not seem to come up with real solutions.
Such and such, the retail end, "arbitrary" will "naturally" the.
Breakthrough under
Phantom
A technology breakthrough content
Manufacturing industry should not hope too much of their faith in channels to reduce fees, but rather focus on how self-
Enhanced the formation of benign and healthy development. "Father of Competitive Strategy," Michael? Dr. Porter had already talked about: a lot of companies do not care about Asian products, but only concerned about the money come from. Sony continued to lead but Why? Why Samsung quick victory? Actually, most domestic enterprises lack of focus is that the product of technology assiduous and painstaking research, return the product itself, can we truly succeed. What we have too much desire and goal of eventually lost themselves, and eventually lose the commercial success of the three core concepts: focus, defense and look to the future.
Most Chinese home appliance brand concerned about cost, price, and Japan, Korea, Europe and the United States and other home appliances brand has increased the convenience of research and development, and establishment of R & D base in China.
Total Chinese home appliance industry, although the large growth in patent applications, but the appearance, utility, mainly new, patented core technology little big but not strong industrial base, with the great gap between the developed countries, we produced are "Yiluhuose" option for the chain in terms of the natural highlights terminal, so seems to be the domestic manufacturing industry to seek a breakthrough in the technical content.
I am Hardware Wholesale writer, reports some information about childrens folding table and chairs , children furnitures.
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