Appliances consumer demand lower prices become more transparent – GOME Electrical Appliances, washing machines – Network Appliance Industry-hc360 HC
2008 the economic environment is relatively weak, China
Home Appliances
How to face the market? In particular, the approach of the National Day Golden Week. This reporter visited the Guangzhou Branch General Manager of Gome Group, the high cluster, from its 10 years of experience in the retail market and the consumer electronics market manipulator of experience point of view of the Golden Week this year, consumer electronics market.
Market volume, "not to be underestimated"
The allegation that the real estate market downturn will eventually affect the consumer appliance market, while the large environment of economic weakness, but also put pressure on the development of enterprises, so the trade market for the Golden Week this year, market capacity is still to the "wait and see" posture.
High cluster analysis pointed out that "despite the overall economic conditions seem not ideal, but the first half of this year, according to Gome's sales data to see now, the consumer electronics market was not affected, the consumer market capacity contained in the not reduced. "data, from 1 to 8 months of sales volume, and have actually increased by 45% compared with 2007, single-store results are also up in the range of 30%. "It shows that external economic pressure, the Chinese consumer market, and failed to produce a big impact."
High cluster, said the crisis in which both the retail appliance industry sector or other large-scale integration time has come, the market brand concentration year by year, industry consolidation and the shuffle, will no doubt bring healthy side.
At the same time, household appliances replacement spring had come early to
TV
For example, in 2008, is the height of TV replacement. This year's sales data shows that sales of color TV proportion has remained at 27% ~ 28% of high cluster analysis, as
Olympics
Driven, large flat-panel TV has entered time, the market capacity is still golden week "should not be underestimated."
Appliance prices become more transparent
For the Golden Week this year, price trends, high clustering indicated that the environmental impact, China's home appliance industry is still a lot of reason, while the upstream manufacturers substantial reform in China, further downstream flow?? That prices exposed, "Let the consumer electronics market prices tend to further transparency."
High cluster that, although consumer groups in Guangzhou has been very mature, but consumers still need proper guidance.
He said that based on past experience, home appliance market in the face of some low tide, often strongly stimulated the desire of consumers shop, but for various reasons, will produce information and promotional content on the consumer demand asymmetry, this will also give consumers a certain degree of blind obedience to buy. For example, think carefully about not only cheaper, the nature of product use, or actual use of them in the family effect, and even apply to their own and so on.
"This has led some consumers to buy only to find themselves or their family environment and do not match, causing a replacement or return, leading the consumer a lot of inconvenience."
Stage this year by the weather, has led to many
Air conditioning
Factory inventories, such as mountains, in order to easily step into the 2009 freezing year-round National Heavy necessarily the key to opportunity. National energy efficiency standards in the deepening of the implementation of regulations among the high-performance, low prices have become a significant market for the best performance of the National Day, 1P air conditioner market price of the positioning coordinates of 1400 yuan, 1.5P air Zehui located in the 2000 yuan, while the 2P's cabinet air conditioners, will be 3,000 yuan.
States United States believes that a joint venture brand
Refrigerator
Price of 5,000 yuan should be locked within the insistence of the United States in countries like
LG
, Samsung, Electrolux, also has been the default for this price is reasonable. In addition, suitable for routine use of three common household refrigerator the computer has been fully below 3,600 yuan.
Washing machine
, The States United States the main push will be 3,980 yuan drum washing machine dry one.
I am China Manufacturers writer, reports some information about electronic day planner , erasable highlighters.
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