Home appliance chain store marketing display and analysis of the New Year – home appliance chain, Gome, Suning – HC network appliance industry-hc360
The end of each year, not only the home appliance chain enterprises in investment opportunities, home appliance chain store operation is the best time. For the home appliance chain stores, in the end of the implementation of an effective marketing tools and programs to promote the rapid growth of its turnover is essential. And at the end of business performance are directly affected by the second year of the program. Therefore, how well marketing is vitally important to the New Year. Marketing is the so-called New Year means New Year, New Year consumer use of consumer psychology, integrated use of advertising, public performance, on-site sale and other marketing tools for products, brand promotion activities aimed at improving sales force, enhance the brand image . It is part of the marketing plan, not the short-selling activities, for some consumer products for the New Year, New Year, the significance of marketing more important. Appliance store chain Thoroughly understanding this point, so marketing has endless.
Home appliance chain store marketing the New Year
Joint marketing, creating new potential
War in the New Year promotions, joint promotions, to be used a lot of home appliance chain stores have to buy a large air-conditioned delivery refrigerator, a microwave oven buy a refrigerator delivery. Because a lot of combinations, consumers great choice, when they buy household electrical appliances more willing to accept this approach. Joint marketing is actually a mutual occasion to, and use of promotional effects in the course of news and advertising effects, to attract the audience's attention.
Momentum gather popularity, set off the New Year atmosphere
New Year is a happy day, happy days, home appliance chain stores to feature for the New Year, create a different theme, to attract customers to your counter, is the leading home appliance chain stores to go in the tidal wave on New Year's business an important step.
In this regard, States United States stressed that "entertainment marketing." They organized a large-scale star signings, but also start the "appliance Disney Shopping Festival", specially designed personalized promotions. January 1, 2007, the National City branch opened in the United States, Hong Kong and Macao occasion, to the nationally known "Happy Valley" of the play projects the theme for the consumer to create a set of "Happy Hot Wheels", "Torrent Brave," " The Perfect Storm, "" Snow Dragon "and other fun entertainment in one appliance joy ocean. The "Happy Hot Wheels" to provide consumers with free "to would send" gifts and New Year's wealth, the value of 500 yuan as 1,100 yuan deposit to use; "sweeping advance" for consumers shopping in the States United States arbitrary choices in the mall gift Gift; "perfect storm" for consumers off of the discount as low as 6; "Snow Dragon" sent tens of thousands of pieces of all kinds of gifts worth tens of millions yuan … … features members also undertaken activities, buy Session, stage payment and other value-added services.
Suning emphasized the first Chinese New Year promotional services, according to the needs of different consumer groups launched a different offer packages with hand reception of Group buy is one of them. While Suning launch of the "integrated community shop + store" positioning, but also new marketing methods.
The purpose of these marketing practices
nothing more than to improve customer flow by momentum, by contrast the New Year atmosphere to achieve marketing goals and New Year's brands and stores to upgrade their influence.
Develop cultural marketing, brand communication content
Fully exploit and utilize the cultural connotation of the New Year, and with its own philosophy and corporate culture together, not only attracts consumers, giving consumers enjoy the arts, but also bring a good market efficiency, and establish a good store image. For example, Su Ning at the "newly married couples get travel" campaign, is a typical feature for wedding planning culture among consumer marketing activities.
Home appliance chain in developing cultural marketing, the key values from the chain stores; chains spirit, the visual image of the chain, the chain's quality culture, the chain's service culture, the chain's reputation for building six.
I am Chinese Manufacturers writer, reports some information about chopsticks in bulk , plastic spoons and forks.
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