Another hidden reason high-end positioning can take root in China, Best Buy – Best Buy, with Suning Appliance – Network Appliance Industry-hc360 HC
Although a small number of Best Buy stores, sales income of less than
Suning
1 / 30, less than the U.S. State 1 / 60, the market has only limited influence in a region only Shanghai, but the brand still does not follow the civilians on the line, non-foreign investment, not to sell high-end, fully highlight their high-end positioning. But in fact, the formation of this phenomenon has not Best Buy's "iron rule", a novelty factor after high-end brand strategy.
In China
Home Appliances
Chain, in addition to the famous Gome, Suning, the best known and should be considered outside the "monk" Best buy. This reputation does not come from its situation in China's development, but Best Buy is owned by the giant home appliance chain in the world-type halo. By the end of 2006, Best Buy opened in Shanghai Xujiahui first flagship store in China, before the acquisition of Five Star, which are to the Chinese home appliance chain exclaimed, "crying wolf."
Later, this "wolf" but does not seem to do something big. September 2008, Best Buy has finally opened a second store in Shanghai. In my view, by a change not only the figures on the second change, the more, the Best Buy China's strategic changes.
Best Buy
Throughout the history of development and change this determination can not but arouse the concern of the Chinese market. However, we also see that Best Buy in China's development is indeed an unprecedented encounter obstacles, can be described as internal and external problems continue: internal, face a number of difficulty adapting to the management system and operating method of the operational difficulties caused; external, full subject to intense pressure from opponents of China and policy constraints. So, from Europe into the Asian market, a key step in Best Buy is able to succeed?
Best Buy development model features
Development process from the point of view, the establishment of more than 20 years step by step solid Best Buy. Best Buy's business strategy is to acquire broad target market, the enterprises as the breakthrough point, and then in-depth target market. The advantages of this approach can be based on previously acquired businesses and resources, and gradually in-depth local market, and with the Best Buy chain for many years advanced experience, the last in the target market to achieve market improved. MagnoliaHi-Fi stores, FutureShop, Geek Squad, Pacific Sales Kitchen and BathCenters have been 100 such as Best Buy acquired from the development experience, also confirmed the development of its international routes.
Acquired from these companies view the acquisition of Best Buy in choosing the object is not rigidly adhere to an enterprise, involving audio chain, consumer electronics retailers, computer support service companies and high-end home appliance retailers. Can be seen, Best Buy and scale of development does not blindly, monopolize the market, but from a large scale, enterprise should have considered all aspects of their own needs, by acquiring companies with related advantage to supply and grow, this way, 100 Best Buy by a little-known audio
Fitting
Gradually expanding into products across the store computer and office equipment,
Digital
, Audio and video entertainment, communications, white goods and
Small appliances
Large-scale professional chain giant, and after-sales service, logistics and transport and so gradually improved.
Look at Best Buy has the characteristics of the Chinese strategy. Eight provinces in the country has 136 stores in China's fourth largest home appliance chain, "Five Star" became the Best Buy out of the cornerstone of Europe into the Asian market. This step is clearly smooth, and as Best Buy has in the course of development to see. The next step in how to get it? Best Buy, we see the difficult step of its confusion.
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