How To Write Quality Adword Ads
Writing good ad text on the Internet is one of the hardest things there is. The ads have less space on a Web page than the ‘normal’ content. The time a website visitor spends on the ads is very small. It is therefore important that they stand out and protrude above the competition. For good measure, the maximum price indicated on your ad also plays a role in how high up the results state.
In Google Adwords are almost always close to that of other ads yourself. Escaping out now so that people do on your ad? In jargon is called a highest click-through rate .
* Make sure the ad matches the chosen keywords
* Create multiple ads
* Look at your competitors’ lyrics
* Write the text in a call to action (which is an action that you expect the visitor)
Clearly, these are generalities. Google is evident in the textual guidelines for Adwords . CAPITAL, taalfauten and repetitions (reps I say) are not allowed. Also asterisks * are not.
So it is purely for the text of the ad to entice the visitor clicking on it.
For the title of the Adwords-ad is 25 characters available. Spaces are included. Then there are two lines of 35 characters each. Use it up, too. I believe that an ad with quite generally seen as less reliable.
So what are Adwords texts which visitors are clicking?
* Set the visitor center you or your use
* Describe the unique benefits of your product
* Arouse curiosity by giving away something for free (set it does not appear in the title)
* Put the keyword in your ad that is in the text, if possible even 2 or 3 times. This increases the click through rate
* Care as possible, that the ad is relevant for the keyword
* Do not use jargon
* Words like ‘new’, ‘fast’, ‘benefit’, ‘guaranteed’, ‘exclusive’ and ‘reliable’ always do well in advertising
And then of course it is: test, test and test again. Besides, Carl is an expert in setting up and managing an Adwords campaign . For the texts, there are specialized copywriters web texts
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