Exquisite wooden comb, a new hope for old industries
A woman can not do without a comb, a beautifully produced, stylish wooden comb style is a woman can be used as gifts. 1992 workers from Hunan to Guangzhou, home of Ms Lau every Lunar New Year, we need to put wooden comb in Guangzhou to buy dozens of relatives and friends to bring home a maximum of fifty or sixty, when one band had to, these wooden comb, some seven eight dollars of money one, and some dozen dollars a low price, making beautiful, very popular among home people like it. Year after year, Ms. Liu is such a home with a wooden comb, and has never thought about the bag, wooden comb will one day bring about changes in their lives.
Entrepreneurs need the opportunity
Ms. Liu studied mechanical engineering at the university is a professional after graduation in Guangzhou, the company as a member of the village clerk, has just started a monthly salary of only a few hundred yuan, three years later, in the company when the mechanical process designer, rose to a monthly salary of 3,000 yuan to have a stable job, have a family and children, for a woman in Guangzhou provinces, the day should be able to sit safely on the way too go on. 2002 Chinese New Year, Ms. Liu went to the store to buy normal buy a wooden comb to comb ready to return home, the familiar store owner told Ms Lau that he would like to shop in Guangzhou, three wooden comb transferred to another operation, like ripe, like Liu Ms. 11 million will be spent this three wooden comb shop owner, then all down, costs are as follows: top hand costs 9 million yuan, 20,000 yuan initial fee patented product. 3 stores monthly rent 3 million, plus nine staff wages and working capital, the three shops Ms Lau has invested a total of nearly 300,000 yuan.
People to do bad business to take over do?
As some have never been a businessman, but endowed with business-minded woman, like Liu of this ancient wooden comb was very optimistic about the prospects for the industry. Liu told reporters: For this single business is almost right at your fingertips, Liu is not optimistic about their friends, the reason is that when this door business is good money, why should people be transferred to you do it? But Liu that the world is good business to do business mainly depends on the capacity and vision for people to do bad business, individuals could do a good job, and the so-called investment is investment “depends on human effort.” Liu said that she took over the business is mainly fancy wooden comb each other is a nationwide chain with over 300 companies, there are brand effect, and Combs has a strong product development capabilities, introduction of new varieties of almost every month.
The creation of personalized selling point
Liu took over the business, it will obscure the simple style of the original transformed into fashion and antique engagement style, store-style one change, wooden comb varieties expanded to more than 2000 kinds, there are ladies, poetry comb pattern, with mirror comb, there are pairs of lovers hair,, comb function is also extended to comb scraping, massage comb, hair comb, as well as horn comb, sandalwood comb, bamboo comb, wooden comb the old business into a fashion product, to buy comb more and more young people, the main customer base has now become like the freshness of secondary school students, wooden comb from the original price a few dollars to several hundred million yuan more than the thousand dollars.
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