Casual wear town in China
Haiyu Town, Changshu City is located in the northern part of Beiyi Yangtze River, 100 km east of Shanghai, the south of Suzhou, Wuxi, west, 50 kilometers along the east-west highway through the territory of strategic location, land and water transportation. The town a total area of 108.66 square kilometers, jurisdiction over 28 administrative villages, two district offices and a farm, with a total population of 90000 people.
Haiyu town, developed economy, beautiful environment, well-off people’s lives. In 2002, achieved a GDP of 2.41 billion, 5.8 billion total industrial output value, industrial sales income of 5.5 billion, achieve fiscal revenue 280 million yuan, 65 million U.S. dollars export value of foreign trade self, pay 9100 yuan per capita for urban workers, farmers per capita income of 5800 yuan. Haiyu town is a beautiful country town, the National Health Town, Jiangsu Province, key central towns, the provincial environment and economy the coordinated development of the Model Town.
Haiyu town, known as “garment town” reputation, has been described as well-known social activist, Mr. Fei Xiaotong, “Jiangnan town, clothing the world.” In recent years, with the continuous deepening of reform and opening up, clothing industry as the town’s traditional industries Haiyu, but these rapidly grow to become the largest city of Changshu, in the Yangtze River Delta region a number of influential brands, a comprehensive range of clothing apparel base. In 2002, the town 341 textile and garment enterprises, accounting for 48% of the town industrial enterprises, including 56 textile companies, apparel companies 236. In the 236 garment enterprises, there are 69 above-scale enterprises. Textile, printing and dyeing, garment supporting Jackie Chan, development system complete, the product involved in suits, casual clothes, jackets, down jackets, men and women children’s clothing, shirts, coats, sweaters, etc. more than 10 categories, more than 30 varieties, annual output up to 6000 million units (of which more than 50 million casual wear). In sweater, knitted wool trouser, garment production of individual industrial and commercial households in 1021, annual output of nearly 100 million units. Products covering the whole country 29 provinces and autonomous regions in more than 200 large and medium cities, a number of products exported to Japan, Korea, France, Hong Kong, more than 10 countries and regions. In 2002, the town garment industry production value of 2.3 billion yuan, sales income of 2.16 billion yuan, profits and taxes 210 million yuan, and the export delivery value 4.8 billion yuan, accounting for 37% of industrial town, 39%, 41% and 43% , employing 35 thousand people. Brand awareness increased, the size of benefit is obvious. All kinds of garment enterprises in the town of 115 trademarks, including: Jiangsu famous brand 2, Jiangsu famous one, Jiangsu Province trustworthy quality products 2, township enterprises in Jiangsu Province famous brand 2, Suzhou City, brand 8. “Qiuyan”, “Dragon CMA”, “Man-li”, “Woodpecker”, “Daikin fox”, “lion and dragon dance” and other brands have long been familiar to consumers. With the increase brand awareness, enterprise scale preliminarily showed.
Haiyu the overall plan for the future development of the town are: the size of the industry relying on existing enterprises in order to name the town, famous enterprises and famous as the starting point, and strengthen the development, marketing, quality, Trinity, internal and external markets go hand in hand, efforts to make a real fashion names Haiyu the town, the economy strong town. Cultivate 5 ~ 6 scale leading enterprises, and striving for well-known across the country influential brand 3 ~ 4 to raise the overall visibility Haiyu casual apparel and clothing tastes, started Haiyu casual wear brand, and strive to make Haiyu casual wear casual clothes to become the flagship of China, so that products and brands into the country, to the world.
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