The Importance To Send A Newsletter Every Week To Your Clients
Send a weekly or monthly newsletter.
As you can see there are sufficient opportunities and time for a customer to mail. One reason is therefore in principle always. Roughly we can divide the moments in two groups, general and customer specific. For a general mailing, you basically just need a name and address, a customized mailing requires, well, customer-specific information. To link to your mail system has some work, and often money.
Amateur, semi professional or professional?
So there are different levels of email marketing. It is obvious that the higher the level the higher the cost / income.
Among amateur e-mail marketing, I mean just sending the emails through Outlook. Remember, an amateur does not mean bad, but you are limited in the options. This way you can use for general mailings to grab hold of him 100-200 customers. Personalization is difficult (or takes a long time) and you can measure the results difficult.
Semi professional I mean the so-called mail providers. These are the online e-mail marketing services where you can easily create an account and the technical aspects of care of the mailing. Only advantages of these services:
* Mass mailings often not a problem;
* Mails arrive, no problem with spam filters;
* Measuring by clicks etc. is possible;
* Personalization of the emails.
However, much of these services too difficult to segment (who bought which product, when, etc.). Therefore I call it semi-professionally. Certainly this is an Irish store “problem”.
Finally, we have the professional e-mail marketing. These are often integrated with the website or shop. In this way, so all the customer information associated with the email module and it is perfectly possible to segment.
Conclusion
Email marketing can be played on many different levels. Important to know exactly what you want to achieve and that the correct way / service for them. One thing is certain if a doubt, e-mail marketing can significantly increase sales!
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