Promotional Merchandise Will See You Through To 2011
The UK is in a crisis, we are witnessing one of the longest recessions in the history where Economic output is down by 6%. The banks are still not lending to small businesses and an estimated 30,000 businesses have closed down in 2009. And this, experts say is only the beginning. As a business, if you have made it this far, that’s great. You have probably seen some competitors fail and shrinking of the market. While the market might have shrunk, you own a bigger slice of the pie. In the end, only the fittest, the agile and the adaptive will survive.
Despite the continued economic conditions it is still essential to market your company effectively. A company without effective marketing will not continue to thrive. You may need to lessen the budget and keep the areas that are the most effective. Cutting the budget altogether may be a big mistake. A company that is not actively getting new business will not grow. As existing customers drop off, your client base will diminish, meaning that to stop marketing all together could be a fatal mistake.
What all this boils down to is making sure that your marketing has a lot more punch and is well targeted. All of the budget must be spent on reaching the right market in the right fashion. Your marketing campaign must be engaging. It should capture the imagination of your target audience and make them sit up and notice your brand. You need to give your customers a reason why they should go to you and not your competitors. Your campaign must have an impact and to do so it must last for a while. Things like spending your entire budget on a single 30 second commercial must be avoided.
This may sound like a tall order from any marketing strategy but I am about to reveal the one method that contains all of these aspects. This method is adopted by almost all the most successful companies in the world and now the internet has become so widely used this method is now even easier to deploy for your company. The answer lies in promotional merchandise.
Promotional merchandise is when a product branded with your logo and possibly company details is given to your target audience. You can choose from 1000’s of different products that may reflect your company or the audience. This is much more effective that any other form of advertising as everybody loves a freebie. You can choose exactly who you want to give the items to and these products are taken in to the home or office of those very people. Promotional merchandise does not have to be expensive. There are products on the market from 8p. I know of no other advertising method that starts from this value.
You can also use this method to reward your existing clients in the form of corporate gifts. This not only does this reinforce your brand, keeping it at the forefront of your clients mind but it can work in being rewarded with loyalty and an enticement to buy more of your companies services.
Liz Logan is the managing director of Phoenix Corporate Gifts. You can read more about her writing at promotional merchandise and don’t forget to check out the Corporate clothing.
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