Lighting sub
In order to meet the consumer's business concept and enjoy the changing tastes, is also in constant innovation of products and marketing strategies. Commercial lighting market in the battle for business has begun to shift from channel home improvement company, engineering, and public consumption, there are industry people said that this marks the commercial enterprises according to one foot into the VW brand.
In recent years, commercial lighting company in the home improvement company constantly, supermarket chains and other specialized sub-channel development, brand concentration, the increasing rate of the designated procurement, brand influence year by year, which became the commercial lighting market brand important sign of growing maturity. In addition, the commercial lighting business began in the broader field of cooperation with related industries expand the brand, brand segments become increasingly apparent.
Highlight the growing strength of the brand
In the commercial lighting products, China lamp finished close to 500 enterprises, of which there Downlight Foshan Nanhai and relevant supporting more than 300 enterprises, with nearly 100 town, Huizhou, more than 50, there are dozens of east China, NVC which sets an annual output of lamp 20 million, annual output of 10 million sets of Shifu Te; lighting product companies to Foshan, Nanhai, Zhongshan, Huizhou, Dongguan, Zhejiang, Shanghai, Jiangsu and other regions dominated; metal halide lamps in China in recent 10 billion light bulb production in less than 2%. According to preliminary statistics, the metal halide lamp with strength less than 50 manufacturers, mainly in Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing and other regions, the main manufacturers are Philips, Osram, GE, shanghai yaming Jiangsu Proth, Foshan lighting, all lighting, Foshan China. Lighting in commercial areas, there are a number of OEM companies, mostly small-scale producers, focus on the production, marketing in the end little as. After the baptism in the market after ten years, major domestic brands marketing ideas and concepts have a greater change gradually from extensive to the direction of the professional model, and achieved remarkable results.
Lighting sub-channels, to expand home decoration
Even more specialized areas of sub-
Market-oriented, adapt to market demand, in-depth commercial lighting market is competing for a breakthrough. In 2008, domestic commercial lighting product features shown for different segments of the battle fields. To NVC, Xi and Sidon as the representative of commercial photo brass, have a breakthrough in the professional field of competing constantly with clothing, jewelry, medical, hotel for deeper cooperation in various fields, expected to occupy more market share. In fact, this part of the channel to open up, to a large extent dependent on the overall strength of enterprise and system solutions, in which the brands presented greater challenges.
Currently, NVC lighting to commercial lighting subdivided into clothing, commercial supermarket, office, education, hospitals, hotels specialty lighting for the area, the Ministry of brands in the field of professional lighting design. Seton also has a corresponding Dakehubu lighting, lighting Sidon usually broken down into commercial lighting trade shows, public facilities, hotels and office class segments. Can be expected, the overall strength of enterprise business license and become the core competitiveness of the market.
Channels to expand the diversity infiltration
With the cost of domestic production in 2008 prices and the rising cost of human resources, commercial lighting to seize two, three market competition becomes more intense. Now, with NVC, Sidon, Xi and, on behalf of commercial products for the corporate predators according to a series of market behavior, are all around two, three market development started.
On the other hand, the "network" and "sales" as the main strong point of the commercial lighting sales of the brand, sales channel diversification directly determine the strength of its brand development. Lighting market with the arrival of the peak season, according to the major commercial brand began to take the initiative to start branding and multiple co-operation. In the major building materials, clothing show no lack of well-known commercial lighting industry, the brand found in the figure, the major brands and designers, home improvement company, the depth of cooperation continue to expand, diversify and become more and more enterprises focus, it will brand and channel to further deepen the penetration in order to open up new commercial lighting sales channels. Sales model a wide range of development, is active in promoting the market ahead of the source.
I am an expert from China Product, usually analyzes all kind of industries situation, such as dog chew toy , pet waterer.
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