Beijing Marketplace Ahn Jung
Suning
,
States United States
Ahn Jung
Flagship store
"Shopping" in the end
Beijing appliances
Marketplace
Get together and open, resulting in market
Competition
Abnormal heating phenomenon, yesterday
(August 7, 2005) Ahn Jung-business district of the state in the United States, Suning flagship store re-staged. Two appliances store giant's flagship store "shopping" in the end, so that Beijing appliance stores emerged in the price of Ahn Jung-basin area.
Anzhen shopping district in the country when the U.S. does not Sharu, medium and large this has been the Madian store and Suning's Ahn Jung-shop Sisha; mid-July, the country claims to be Asia's largest U.S. store?? Nearly 20,000 square meters Gome Ahn Jung-shop open for business, launched in the opening day, day and night for business
Promotions
, Ahn Jung-shopping district off the appliance stores increased competition. The industry believes that the large area of country the United States Ahn Jung-opened flagship store, Suning Ahn Jung directly targets "nest."
Ahn Jung-shop for early promotion of GOME, "Anything Else", Suning Beijing to the first store?? Suning Ahn Jung-store last Saturday to take out 80 million yuan Dianqing none other, to super-strength price reduction campaign, want to and National Beauty "shopping" in the end; At the same time, hearing the news of the country the United States have come up with 50 million yuan let, and Suning positive loggerheads.
's Ahn Jung-shop in the country to see the United States, store promotions in addition to dazzling
Advertisement
, But also impressively close to a "manager Notice", above, clear words: You have the United States in the country shopping, but you to other electrical appliances
Shopping
(Limited to within the mall Ring Suning Appliance), price problems, please evidence (Suning invoices, purchase of small ticket, DM-page newspaper ads, etc.), after verification by my shop, on higher commodity prices, you buy part, I shop will be compensated. When a reporter asked immediately to Suning Ahn Jung-shop and National Beauty "manager announced" price comparison, Su Ning told reporters that Ahn Jung-store promoters are: the United States if the country for less than Suning, Suning Zeyi 5 times the price difference compensation! Do not smoke in malls, people smell the smell of gunpowder to the full.
For GOME, "manager announced," Ahn Jung-store Suning made 42-inch plasma prices have dropped to 6,000 yuan less than 37 inches
LCD TV
Dropped to 8,000 yuan less. TV prices are generally transferred to joint venture the United States the following countries, such as the Sharp 37-inch LCD TV, the National US-sold 28,900 yuan, while Suning to sell 26,600 yuan. Sanyo 42-inch
Plasma TV
Gome to sell 13,866 yuan, while Suning to sell 13,800 yuan. In addition, Suning other prices is also unexpectedly low: a
Brand
Air conditioning
Straight down 2,800 yuan, JVC
Digital Camera
Below 2700 yuan so. Such a low price, you can see the Suning is Costly to the U.S. fight to the bitter and the National. According to press the investigation, Ahn Jung-low price of the two shops are rare in other stores.
Most consumers in an interview that the price of GOME and Suning, "shopping" will bring consumer benefits, on businessmen's "spread compensation" is not interested in more, that it is a play on the price of business
Game
Nothing, really want to get the price difference will not be easy compensation.
Industry believes that Ahn Jung-regional flagship brand of appliance stores to bring the price demands of shopping, will definitely lead to Beijing the electrical market price competition is more intense, Ahn Jung also inevitably become the capital market prices Basin Electric.
Related News
GOME, medium and large plasma high price war rally
Last week, Samsung 80 inch plasma TV in the States United States Ahn Jung-store appearances, the country reported that the price the U.S. side is 100 million, which is the highest price so far in China's TV market. Yesterday, the large and medium of the official told reporters, this "high price" is coming this week, medium and large plasma and denied by 100 million price. Samsung said the big CKS to assist in market research for the development of prices. The Samsung side to this attitude, high prices sky-high price of plasma geometry, the ultimate final say by Samsung, the two stores trying to use the "high price" rally.
Dazhong Electronics, a leader told reporters that the price of 80-inch Samsung plasma and not finalized, 100 million price is set themselves out of the country the United States. August 20, which sets the plasma will be sent to medium and large electrical appliances shop in the central tower on display, while also inviting consumers to provide pricing program, once used by Samsung, the program provider will also receive a high medium and large electrical appliances the amount of reward.
The price of 100 yuan, Beijing Gome Chen Lin Advertisement Promotion Department Manager, but conclude that the players give.
Samsung's Youxiang
confirmation from the matter. Samsung
TV
Market
Marketing
Section Chief of the Department of Liming Xu told the reporter, 80-inch plasma now, Beijing is only a sample field. As for the real price, Samsung will ultimately be determined, but will not sell 1 million yuan. When asked why the plasma high price "to be price" in the U.S., and large and medium state, the other said, mainly because the two stores would like to expand its influence, Samsung can not offend either side, so decided to conduct tours in two stores display.
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