Brand lack of technical standards for the price dispute fetters appliance indust
Appliance industry technical standard system and lack of lag, so that the domestic appliance market has been volatile, brand competition, technology disputes, disputes … … market price has repeatedly set off the smoke, but also reduce our home appliances products in foreign markets more competitive. Standardization of China's backward position in the global market, is emerging home appliance industry one of the important causes of barriers to trade. Insiders pointed out that China should establish and perfect the system of the industry technical standards. Otherwise, the greater the loss is yet to come.
3 1, the sales of refrigerators, air-conditioning energy efficiency label to be affixed. Implementation of the new national standard for energy efficiency, will be 5 and 5 the following air conditioning off the market. This is undoubtedly promote the integration of home appliance industry a big step, however, the home appliance industry, the technical standard system and the lack of lag, is become an obstacle to the pace of China's home appliance industry a stumbling block.
Product standards to follow filled the fly Quewu
With air conditioning, for example, the lack of effective industry standards, the current stock piles of our air, more than 20 million units. According to the newly promulgated new standards for energy efficiency, the air conditioning is not a significant portion of market access.
Fact, to promote energy efficient appliance industry has been nearly two years of non-matter, but a national electricity shortage was a real concern to energy-saving appliances. 20 million units of the backlog is not a small number, this may also affect the threshold into the new national standards for the development.
Under the new standards for energy efficiency, divided into five, a value of 3.4 energy efficiency is the most energy-efficient products; five energy efficiency value of 2.6. According to industry sources, new energy efficiency standards for air-conditioning industry is the access threshold, the value of relatively low energy efficiency ratio, 3.4 below still inefficient air-conditioning.
Any case, the pressure and push the parties under the new energy efficiency standards for air conditioning was finally implemented, but also for home appliances business a much-anticipated "healthy air national standard" are still not seen any movement. This from the July 2003 began to develop technical standards, due to the delays introduced a variety of reasons the time. March 2004, involving the relevant technical parameters, the original plans to introduce "healthy air national standards" was postponed; in April 2004, China's health air standards as the chair of group home appliances from China into the China Disease Prevention and Research Institute control center, originally scheduled in April introduced a "healthy air national standard," then subsequently postponed. At present, the "Healthy Air National Standards" issued date remains to be seen. The name of the concept of healthy air-conditioning products are in the market clamoring sky.
No standard to follow also in the promotion of digital television. The project already in 2001, the digital TV standard, until today, no specific timetable for the introduction. In the market, the domestic and international major TV manufacturers are launching their own digital television, digital high-definition television. The standard is come from? It also enables digital TV market left in an embarrassing situation. In addition, the high-definition disc players, health appliances, network appliances introduction of the technical standard system are waiting. Appliance standards hinder export experience
At present, the number of industry standards in the international industry standard percentage of the total less than 5%, these reasons lead directly to China's poor international competitiveness of export products.
In the household appliance market, this situation in particular. Data show that export of electromechanical products now become the backbone of the first category of exports. But one of the difficulties facing developing countries is the import of standard products, such as anti-pollution standards, noise standards, standards for electromagnetic radiation, mechanical and electrical products to China increased access to developed country markets much more difficult.
Industry analysis, developed countries are very strict requirements of standardization, which makes China's household electrical appliances exports face trade barriers, difficult access to markets in these countries. Compared with international brands, most of China's air flow to the Middle East, North America, South-Eastern Europe and other markets, while exports to the Americas, Western Europe and Japan and other developed countries and regions much smaller proportion.
National Standardization Committee Director Li Zhonghai had admitted that the face of the situation after accession to WTO, China's standardization work, there are still many lag issues and inappropriate places. The overall level is low, such as technical standards, development cycle is long, keep up with market changes and business needs; a serious lack of high national standards in the field, controlled by others, the industry standard of aging, the strategic adjustment of economic structure can not meet the development requirements; use of international Standard and low proportion of foreign advanced standards, and so on.
Lack of technical standards system, and indeed the Chinese home appliance business enterprises, especially the lingering pain. With increasingly fierce trade barriers in overseas markets, exports of household electrical appliance enterprises in China has become increasingly restricted. Standardization of China's lagging behind in the global market position, it is these barriers to trade one of the important causes appear. Insiders pointed out that as soon as possible a clear direction of development of technical standards in China, setting up and perfecting the industry technical standard system. Otherwise, the greater the loss is yet to come. Standard urgent need to promote both government and business
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