Leisure Products: Gift Industry shift focus from coastal areas to inland faster
Under the influence of the global financial crisis as the world’s manufacturing factory in China gift gift industry, the focus is stepping up from the southeast coast of the transfer speed to the mainland.
Here was informed that, from 2010 onwards, the Beijing International Gifts & Crafts Exhibition-cum-home boutique with China International Gifts Premium & Houseware Fair organized by the merger in order to facilitate the overseas market downturn suffered industrial center of China’s gift to the mainland to continue to favor domestic Gift enterprises to provide a more comprehensive communications platform, while further reducing the burden on enterprises to ease the impact of the international financial crisis and further opening up the mainland, especially in central and western domestic market.
Currently, China has become the largest producer and exporter of gifts, as a “Made in China” a typical representative, Guangdong, Zhejiang, Fujian and other coastal areas is the gift industry, the focus of gathering a large number of other gifts to the processing-based manufacturers. However, due to the lack of innovation and market development capabilities, gift industry in the financial crisis hit hard. In this situation, in order to cope with the new economic situation, the Beijing Exhibition merge the two gifts, would strengthen the domestic gift industry in the North-South interactions, helping enterprises to expand their emerging markets.
Reed Exhibitions Hon-Man Chan, president of Greater China, said Beijing as a gift market, the center of northern China, the market potential, requires a clear strategic planning. Two Gift Show After the merger, further enhance the scale and impact, will lead to more gift enterprises to export within the combined control of the market bargaining power, to avoid over-concentration of overseas market risks, low profits and low-cost and effective changes in OEM business model.
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