Celebrity endorsement: catch the Olympic marketing Clippers
New conference, LG officially announced the opening of China's senior media people, the 2008 Olympic Games in Beijing, Ambassador Yang Lan's bid as its brand ambassador in China, officially started its Olympic marketing strategy. Previously, China's brand ambassador, without exception, are Korean star, which LG is the first time enabled the history of the Chinese star.
Select influential voice driven brand appliance manufacturers in many customary means, when a development of the industry matured, into a white-hot competition with each other, each other are difficult to effectively get rid of rivals when it might be to follow "Father of Modern Marketing" Philip? Kotler said: "If you do not have a very strong business innovation, it can find a voice. If people see a famous face, the customer will soon realize that this product . "
Yang Lan as a knowledge of women, the Chinese hosts one of the best known, in the audience gained a good reputation. Her prowess, wisdom and elegance coexist lady image is known to everyone, her influence has gone beyond the general TV host can not match the height, this is the LG chose her as the voice of the direct cause. More importantly, Yang Lan is the image of the 2008 Beijing Olympic Games bid ambassador, LG hopes to enable the Yang Lan as a spokesperson, indirect catch the Olympic marketing this ship.
For most of the audience, the easier for people to remember Yang Lan of China's bid ambassador, and will not remember that LG is not the Olympic sponsors. LG in the absence of knowledge about the time before this product, people know Yang Lan. Among the many TV brands, relying on the goodwill of Yang Lan and cognition, it is easy to extend to the LG will be emotional about this time on this TV and know it, remember it, and may love it This is perhaps the best LG TV to build awareness shortcut.
Entertainment Marketing: The star attraction force
At any age, any social environment, we need leaders, heroes, star, pioneer. Leaders of the forward-looking decision is the development direction of our age guidelines, the hero's behavior is a model code of conduct for social people advertised, and stars like our consumer choices is a powerful call: People are always eager to buy South Korean actor Jang Dong-gun used in Samsung phone, Uma? Thurman carry her off LV bag, David? Beckham used Gillette razors, star charm, star of glory, star values, so many is no wonder that the original level goods have become so radiant.
CCTV evening prime time Star Advertising accounted for more than 80% around the operation of celebrity endorsement advertising, the size of the brand seems to be an inevitable trend. Yangshengtang lot of money out of South Korea star Lee Young Ae, please speak for 06 main New Year tea farmer; Erie signing popular sports stars Liu Xiang very busy … …
Entertainment is becoming increasingly strong in an age of entertainment for all levels of market penetration is almost everywhere: from product sales, brand building to marketing, entertainment marketing has become a weapon without their drawbacks. Using star power to pull the entertainment marketing, has become for many companies often use marketing tools.
In the market, the price war among enterprises, channel war, intense brand battle showdown. Public opinion in the consumer guide, the large and small stars are out all the tricks, for their own club beautifully, on television, in magazines, on outdoor billboards, in the elevator of the LCD screen, babbling to endorsement of different brands for the display of charm.
Many industries have been due to technical differences of smaller and smaller, so kick down the price war, war technology, the industry seems to be a star into the voice pattern of the war?? In the Beijing Olympics looming ahead of the current , how to effectively start-Star Olympic strategy, using star pulling power to detonate the entertainment market, the focus of many enterprises to consider.
I am China Manufacturers writer, reports some information about evaporator coil prices , solar car ventilator.
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