Standard color text from the road with a chain on the transformation and upgradi
In 2009, the National Print The annual conference, Hu, chairman and president of Color Group Co., Ltd. Mr. Chen Chengwen to "strategic transformation of the way chain" as the theme, vivid color business model described the tiger, another important change?? Tiger with the development of the text color? ? Standard color paper use the chain had reached 87, the text color to use Tiger store will double in the next three years, expansion will be in 5 years time, China's most successful students create stationery chain of the Kingdom, to become the industry " Watson. "
To print the core of integration, low-diversified industrial group, which is their definition of tiger color. In print circles, tiger color of constant innovation and development is evident to all. From the first simple printing industry into beer industry, to today's culture with the industry's bold attempt not only to the business-chain laser materials, laser printing the upstream areas, but also extends to the downstream areas of the printing. On the transition from manufacturing to retail sales of consumer-oriented enterprises and, in turn, Mr. Chen Chengwen this interpretation: in 1989 in Dongguan tiger color printing company established in 1996, we have developed to the downstream, to do their own brand names. Make greeting cards in 1997, while also doing stationery. Later we see the market has changed so much, we gave up a greeting card, only do stationery. But our market is not much to do. From 2008, our development chain, the whole business model changes. Brief few words, excellent color reproduction of the tiger's size up the situation of innovation and development. Shouted one after another in the printing business owners to enter the printing industry has been "marginal profit", the tiger had already started before the color line to open up another piece of blue sea!
Color paper tiger with a chain decor
No doubt, the Tiger forward-looking strategic shift color groups, business transformation and upgrading is a vivid example. On the topic of enterprise transformation and upgrading, I believe, whether it is business Management Or experts who have been talking a lot, and point of view has been basically reached a consensus, especially in international Financial Crisis, restructuring and upgrading, to include the printing industry, including processing and manufacturing of each trend. Printing industry, in the end is what to do? Is the manufacturing and services? The first has been the doubts and confusion in the corporate managers of printing companies in recent years, the development status of countries, under the direction of macroeconomic policy to be interpreted?? If only for that printing is a pure OEM business, then the business development path can only be more and more narrow.
2008 years, the ravages of the global financial crisis to real economy in China has brought a serious impact, although the printing industry in general, has withstood the test of the financial crisis, the overall level of realization of the "buck the trend growth," but also highlights the out the urgency of industrial restructuring. We have a clear understanding that the printing industry, "buck the trend growth" in the country "maintain growth, expand domestic demand" and to achieve macro-control measures, and its backward production capacity, industrial structure of the many contradictions inherent in the problem has not been fundamentally solution. Especially in new media turbulent, rapidly changing customer markets, print media, the authorities face additional adjustments to vigorously develop new markets, speed up the printing industry, processing industry, from passive to active service industry, changes in the times required for development.
The State Council issued the "Cultural Industry Promotion Plan" proposed, printing and cultural creation, publishing eight industry with the focus of future development was classified as cultural industries, which further clarified the printing industry in the national economy and society development of strategic position. Can be said that development and progress of the times, but also gives more broader implications for the printing industry. Printing Press and Publication Management Division of Wang Yan Bin This issue defines the printing industry: "the modern printing industry is information technology, creativity Design , Processing services trinity industries, printing industry chain is extended to two, one is a creative design. A market service. "Stressed," In the fierce competition in the market, printing companies must adapt to the new situation, take the initiative to make adjustments. "
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