The new national standard to promote technological innovation in high-end washin
2009 years of washing machine market, although the face of international
Financial
Crisis, the pressure, but go all out to enterprises through the industry, coupled with bringing home appliances, home appliances
TM to
, Washing machines introduced new national standards of assistance policies, the market still does not stop the pace of maturity. Overall, from January to July 2009, the washing machine market sales decline slightly, but the product showed the average price is not weakness. End
Washing Machine
Explosive Growth, the rural market has begun to start, washing machine new national standard on September 1 starts on the industry from "clean" to "washed good" upgrade into technical Competition period.
Market
Share of high-end products continued to rise
2009 first half, the development of the domestic washing machine market has entered a bottleneck period. State Information Center shows that from January to August 2009, the domestic focus of the city (excluding the rural market) market as a whole
Sell
Volume size decreased significantly decrease in comparison. The reason is that washing machine ownership in key urban markets, high demand is relatively stable, the overall scale is unlikely to grow rapidly. Yee used in the "face of domestic washing machine market, the first time in 3 years of negative growth" to describe the first half of the domestic washing machine market, the pace of growth stagnation.
2009 biggest surprise in washing machine market share surging drum washing machine, fully automatic high-end models and increase the proportion of high-capacity products, affect the overall sales constitute. Since 2008,
LG
, Siemens, Haier, Little Swan, Sanyo, Panasonic and other manufacturers have to adjust marketing strategy, the models included in the master cylinder pushing products ranks.
The technology area, washing machine motor inverter variable frequency matching products will undoubtedly become the highlight of the market. Variable washing machine with
Energy
, Low noise, variable flow, high spin speed, etc., listing popular with users, to further expand market share.
Washing machine the next few years the industry will enter the competition as the core technology upgrading of enterprises to make technological innovations, and additional features to improve the product concerned about the degree to balance the market further to grasp core technology and business tilt.
In Yee monitoring data show that the first half of 2009, the domestic washing machine market retail volume and retail sales were 12.28 million units, 17.1 billion yuan, respectively, an increase of -2.0% and 1.9%. As can be seen, first half of 2009, washing machine market is shrinking. The size of its retail sales fell 2.0%, but retail sales maintained a positive growth, mainly due to continued high share of high end products. Chain from the quarter point of view, drop-by-quarter narrowed to the washing machine market, the second quarter of 2009, retail sales, year on year increase in both the amount of negative twist is positive, driven in May, June sales is getting better. Washing machine market is expected in the second half will continue to restore the momentum of growth.
From the consumers point of view, a growing number of consumers favor the drum washing machine, washing machine prices to bring the structure of change.
Years from 2006 -2008 statistics is not difficult to see
Washing Machine
Dominant firm, occupies most of washing machine market, while the drum washing machine as a high-end products, market share continued to rise, gains significantly. From January to July 2009, the PRC, washing machine according to product type classification statistics: Washing Machine cumulative sales 2,854,200 units, 54.07% of total retail sales volume; drum washing machines sold 926,000 total units, total retail sales volume 37.91 %; cylinder washing machine sales of 75,200 total units, total retail sales volume of 0.26%; cylinder washing machine sales total 1,013,400 units, the total volume of 7.77%.
Brand
Industry into the era of duopoly competition
Now, washing machine industry has entered the era of the strong Always the Winner of the oligopolistic competition.
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