Changhong: home electrical appliance industry to seize the high ground
Changhong
New plasma display production line
Click here to view all news photos
Recently, the Department of Industry and Information Technology published in 2009 (the 23rd)
Electronic
List of top hundred companies, Changhong for many years the list, operating performance has greatly improved over the same period, and shows strong potential for development. Industry experts point out that after 5 years of "forethought", Changhong has begun to take a strategic framework for global enterprises, started to seize global
Home Appliances
Industry high ground.
A global scale, successful multinational companies to maintain long-lasting industrial competitiveness must have three elements: First, technical depth, which often determines the life of the enterprise, because it can incubate new industries "seed"; Second, the span of industries, it is actually the scope of the company's commercial, industrial multinationals span is necessary for any industry support; Third, management precision and scientific management is the support of business development and technological innovation industries continued momentum. Changhong the 5 years of reform and development is carried out along these three directions, in the industrial development and innovation system in the process, Changhong and gradually mastered the voice industry to realize the extension of industrial value chain, while the fine management reform of Changhong's scientific development has provided a lasting boost.
Three-dimensional expansion of compacted "seismic" structure
Environmental changes in the global electronics industry where new technologies, new industries continue to rise, all companies are looking more suitable for their own good road. At present, 3C convergence is to break the boundaries of the past, this was the rise of China's household electrical appliance enterprises to provide new opportunities. 3C integration in industrial environment, the Chinese home appliance industry in the end how to improve their industrial competitiveness, diversification is the way to go, or stick to a single industry? In this case, Changhong explore the expansion of industrialization through industrial collaborative development path of China's home appliance industry, industrial development of the "textbook."
2004 year, Zhao Yong, chairman of the Ren Changhong Group, the introduction of industrial development "coordinate" strategy, begun a significant transformation of enterprises and, based on industry, market trends and the development of Changhong, a clear outline for Changhong industry roadmap:
First, the traditional home appliance information, information products, home appliances trend of the industry, Changhong along the "traditional home appliances – home appliances –
IT
"The industrial distribution, to accelerate access to information appliances in the field. In September 2004, Chang Jia Hua Chengli into the IT field; in March 2005, the National Rainbow communications set up, enter
Communicate
Field; in March 2005, Changhong set up information technology companies, focusing on fixed network terminal products and application services 3C; in June 2005, Hong micro-founded, specializing in computer, communications and home appliances and related integrated circuits and software R & D ,
Sell
And services; in November 2005, Changhong and Meiling Group to achieve strategic cooperation, as Meiling's largest shareholder, will enter
Refrigerator
Field; in 2007, Changhong Holding Huayi compression, thus entering the field of refrigerator compressors. Through a series of industrial development, the formation of a family Changhong consumer electronics, IT
Digital
, Communications, networks, critical parts distribution and other industries.
Second, in accordance with the technical components of electronic products can be divided into machine – Key Components – Software 3 levels. With the popularity of digital technology, home appliance products, core technologies and technical value will increasingly shift from machine parts to the key, Changhong must quickly develop the key parts and chips, software (especially embedded software) capacity. At present, Changhong has fostered integrated circuit design, embedded software design, industrial design, engineering four core technical capacity; the same time, high-profile into the refrigerator and air conditioning compressors, PDP (plasma) screen, OLED (organic light-emitting diode) screen and LCD module and other key parts areas, control of core components independent R & D and manufacturing for Chang provided the basis for industrial development, but also to the industry realized the strategic value chain extension.
Third, in the information age, household electrical appliances can be viewed as an information receiving terminal, its use depends on the service providers, content providers and services provided by the content of network environment, such changes bring to the machine company unprecedented challenges. To meet this challenge, Changhong active business model innovation, and open up with service providers and content providers of vertical linkages. At present, Changhong, and Microsoft, AMD, of China Telecom, a grand and so strong alliance of service and content providers to jointly develop the industry and end-product standards, and gradually transition to the content and service providers.
Changhong's defense industries have seen significant development. In the original COSTIND and the strong support of the Sichuan Provincial Government, and eight in 2007 to a core electronic Group Co., Ltd., Changhong Machinery Factory integrated state-owned Changhong, Sichuan Huafeng Enterprise Group Co., Ltd., Sichuan Changhong Electric Power Co., Ltd. and Xin Rui Technology Co., Ltd., Sichuan Changhong, Sichuan founded electronic military Holdings Limited. The development of military industries to other industries to provide technical and quality support, in the "big companies" framework, consumer electronics, military electronics and key parts as the development of Changhong industrial plate "Troika."
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as retractable laptop cord , usb extension cords.
Processing your request, Please wait....
