Panasonic Tomozawa spring: Panasonic is not just household appliances enterprise
Recently, I interviewed Panasonic NWBG spring merchandise sales department Tomozawa minister, he said that Panasonic is through a series of plans to change the Chinese people is a Panasonic
Home Appliances
Enterprise impression.
Reporter: Panasonic
Digital
Labeled Lumix camera brand, rather than directly applied Panasonic Panasonic brand, Matsushita is considering for what? Tomozawa: Panasonic has been solidified in people's minds as a home appliance brand, so we do at the beginning of the decision when digital cameras digital camera brand nurturing independent, so Lumix appeared in our digital camera, in the marketing and sales we also strengthen the weakened Panasonic Panasonic Lumix brand brand. From the current situation, Lumix brand
DC
Achieved good results, to achieve the expected goal.
Reporter: Panasonic Lumix digital cameras currently on the market share is how much?
Tomozawa: Panasonic Lumix digital cameras in the current domestic market share in Japan reached 20%, and Canon is the market share of the first line. In other markets, the Panasonic Lumix digital cameras accounted for 15% of the share. In the domestic market, the Panasonic Lumix cameras did not reach the Japanese market share, there is still much room for improvement.
Reporter: From another point of view the current domestic market share did not meet expectations? What causes?
Tomozawa: DC market demand of domestic and overseas there are some differences. Compared to other markets, more consumers prefer the domestic market thin card designed machine, for example, a vendor in the domestic selling T-series products, the situation in foreign markets is indeed very different. The same is reflected in Matsushita, in the domestic selling has been the FX series, but selling abroad, compared with TZ series models. Panasonic is also a detailed view of this investigation in order to lay the foundation for future product development.
Reporter: In the face of such differences in domestic and overseas markets, Panasonic digital cameras to cater to the domestic consumer habits? Or through the propaganda to change the user's spending habits?
Tomozawa: to meet consumer needs and Panasonic technology, the quality of the information is not contradictory, but the Lumix digital camera has been insisting the principle of technology first, of course, we outline the design does not worse than any rival. Technology and design has two advantages, and we will choose the positioning of different products, the final release of products to meet market demand. What is certain is that we will not ignore the technical quality profile design, the contrary will not be ignored because only emphasizes technology shape the design.
Reporter: It seems that Panasonic is a digital video camera as a carrier of cultural transmission, rather than just consumer electronics products?
Tomozawa: Image really is a profound and a culture, the emergence of digital camera images into the digital age culture. We believe that digital camera and can be simple as a pure consumer electronics products, but the image culture in the digital age extend the best carrier.
Reporter: many consumers are concerned about whether there are plans to introduce FZ10/FZ20 Lumix large constant aperture zoom and 16:9 LX and other follow-up to the classic model of digital camera?
Tomozawa: Panasonic Lumix digital cameras into new product release in spring and autumn and spring, mainly for low-end entry-level new markets will be released in the fall of the high-end DC products. For everyone concerned about the LX series and the FZ series of subsequent models, Panasonic also paid much attention. However, the details of new products not currently disclosed, certainly there must be follow-up model is listed.
Reporter: Panasonic Lumix L1 and L10 posted before the two SLR digital cameras, which currently sell two products, how? Panasonic whether the desired objective?
Tomozawa: Panasonic DSLR current sales is not very satisfactory.
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