Xiamen: how to make "home appliances to the countryside" heat up?
2 20, the city "
Bringing home appliances
"Commercial activities in the square was officially launched tomorrow, ended Mar. 20, the largest rural areas in the city, most of the Tongan population,
Sell
Home appliances to the countryside close to 200 products, although showing a good beginning, but still had a gap between expectations, then how can we tap the "home appliances to the countryside," the market potential of rural areas in the city?
3 27 the afternoon, this reporter went to the streets of Royal Tongan villagers Cheung Ping Zhu Yi Peng Peng electronics store business, this electronics store is the Tongan "appliances to the countryside," winning the sales network of distribution companies . Clan Village Lincheng Long and Yang is the U.S. government to buy home appliances store, bought a Lincheng Long
Washing machine
Yang U.S. government bought the TV and freezers breath, is also preparing to buy refrigerators and washing machines.
Tongan villagers Cheung Ping Yang Clan in the U.S. street rule: This is the bar to buy TV ah ah ah I feel after the washing machine is easy to use easy to use and it can buy used (Reporter: Do you have ready to buy something) to ah To buy a refrigerator ah ah ah washer / government subsidies is to it over the
Electronics store
Lao Ban
Zhu Yi Peng said that to his shop to buy electrical appliances, most of Clan village and the neighboring villagers East Hung Tong, mostly landless peasants, by Private rental, business and the tertiary industry to the factory workers, economic conditions are better, villagers have to buy household appliances economic conditions, but also consumer demand for household appliances to buy, so this network of sales he is not bad.
Electronics store owner Peng Zhu Yi Peng: from home appliances to the countryside to the washing machine is also sold about 20 a few refrigerator freezer about 21 units less that about 21 units
TV
Also a few sets of 20
It is understood that the Tongan population of 78 000 existing rural household registration, accounting for 35% of the rural household population in recent years, gradually increasing Tongan farmers income, per capita net income in 2008 reached 7,200 yuan, rural consumer market potential .
Tongan Deputy Secretary for Economic and Trade Development Yeyong Huang: So far the refrigerator TV washing machine
Mobile
Four pieces of the sales of 182 units
As of March 10
public data, Fujian Province, total product sales of household electrical appliances to the countryside 4844. According to city authorities expected a period of four years of home appliances to the countryside activities, direct subsidies to farmers in our city 4000? 50 million yuan, 56 billion boost consumption. However, with the largest rural population in our city, the first Tongan to carry out activities, for example, sales of 182 a month, compared with the expected sales target, the current situation can also be said that in the preheating stage.
Survey data show that in 2007, Xiamen City, rural per capita net income was 7,673 yuan, 4,100 yuan higher than the average level of the province, from the perspective of purchasing power is expected, sales of home appliances to the countryside in the city should be very optimistic but why has not the rapid formation of sales peak?
Chi Bi is the Tongan name
Cheung Ping Tong Street East Hung residents. She said that the income of peasants in recent years, rising each year, more and better economic conditions, the first "home appliances to the countryside," the four parts, washing machines, refrigerators, mobile phones, color TV, they get ready the village most of the families have.
Tongan Hung Cheung Ping Tong Street East resident surnamed Chi Bi: ah, like a refrigerator TV washing machine has / is a better economic conditions in rural areas can also be affordable
Xiang Ping
Tongan resident of the village street Clan flag Qin: It is at our side if we Tongan side of home appliances like basically all of the four
Compared to other rural areas, a higher per capita income of farmers in our city, the first "home appliances to the countryside," the four pieces of market saturation is also higher, but this does not mean bringing home appliances in rural areas there is no market in Xiamen . Learned in the investigation's visit, due to computer
Air conditioning
, Water heaters, microwave oven, induction cooker low penetration, they hope that these appliances to the countryside.
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