Oaks Air Conditioning dealer to town to see the future
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HC
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Inscription: In mid-November is the beginning of Wuhan weather, sudden temperature drop, but
Oaks
"Buy
Air conditioning
, Sent to LCD "campaign is in full swing counties and townships the conduct of the channel, in line with the national super-buy gift activities Oaks Air Conditioning Wuhan
Marketing
Centers are affiliated channels in outdoor road shows, shed car parade, taxi
LED
Screens promotion and publicity, greatly enhanced brand pull, has greatly stimulated the enthusiasm of dealers. He Xiangfan Xue Jizhen small appliances in the opening event, Oaks air from the sales, promotion, training, products,
Service
All input and support to a small town dealer sold the same day in the opening 14 sets of air-conditioning, which also includes our new Guiji,
Sell
The amount of nearly 4 million people had to wonder, what the boss happy shop from ear to ear, said: think of Oaks in the air conditioning off-season efforts can support our dealers so big, can sell so well, I believe this year as long as they follow the policy guidelines Oaks conditioning go, this year we will have a very good development.
Air conditioning industry has been pursuing a "channel for the king" credo, who owns the channel whoever owns the market, can become the king of air conditioning. Through the secondary market of battles, more and more manufacturers of three, four channel network development as the work of the heavy users, because three or four markets with unlimited consumption implies the potential of the enterprise to pursue profit, the pursuit of market share another piece of super cake.
Easier said than done, though manufacturers are aware of each of the three, the importance of four networks, each manufacturer has to open up all three, four markets in many programs, but often affected by many factors, such as manufacturers insufficient human resources, insufficient funds channel distributors, ability to store a lack of operational, marketing ideas obsolete, the purchasing power of dispersion and uncertainty of the above reasons, in particular the rural channel distributors often "no one was hurt love" may be not to the substantial help and guidance.
Air conditioning industry known as corporate Oaks course, familiar with air channels for the Kings. In early November, held in Wuhan province Oaks air channels on the town dealer meeting, due to rural customers to understand liquidity risk and a strong sense, the status of hardware and software facilities are inadequate, in order to better assist rural customers to Do Strong Oaks proposed three policy makers to achieve win-win situation.
One small step gallop, and improve profitability.
Multi-channel general township as "mom and pop", "28 stores", very few liquidity, good air conditioning year's sales of 10 million people, about 50,000 poor also, and timeliness of rural consumption channels significantly more than the urban market. Oaks Air Conditioning township policy is also introduced to two packages as a starting point, do not tie up customer inventory, customers do not tie up funds to sell more and more to mention, less selling less to mention. Customers to ensure a town of a little town, to ensure no price competition, improve business profitability, ensure customer to sell a money making one.
2, "Flex" and the three facilities increase.
Business is business, no business efficiency and effectiveness, both of course, inseparable from the input-output ratio. Oaks do not seek short-term input and output, Oaks stress is placed on the market value is and distributors grow and develop. Channel distributors in the town meeting, first of all to ensure that the dealer terminal, air-conditioned Oaks township clients prepare for the booth, prototype, and other support personnel. In addition, as long as the dealer, such as wall
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Door head advertising, essentially regardless of cost to help dealers promote investment. Also the hardware is more emphasis on software development, in November to New Year is air-conditioned Oaks channel activities, the company was equipped with marketing experience in speaking with the dealer sales teams to penetrate promotions to thousands of households. "Flex" and facilities, improve dealer confidence, increase consumer trust, improve brand.
3, consultation and marketing the first place.
Customers are bigger and stronger rural urgent desire, due to its geographical features and methods of operation restrictions, township clients corporate culture, sales policy, financial management and control operations, industry trends, actually product information, sales techniques, promotion and publicity can be said complete ignorance, air-conditioning for the rural customers Oaks monthly meetings are held distributors and sales staff of the training session, to help the dealer accounts clerk, enterprise, industry and so full of knowledge and educate the other Centre Extension specially assigned Shopping guide trainer for sales skills, product knowledge training to explain, to help dealers digest, to help dealers become bigger and stronger.
I am China Products writer, reports some information about magnetic printing paper , leather note pad holder.
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