Appliance stores to meet customer needs, "fishing out of bounds" – Gom
Appliance stores in Guangzhou will be staged a "pots and pans Symphony." Guangzhou, China from the U.S. press has learned about the Milky Way at 51 Victoria Square opening new stores to introduce gome mattresses, pots and pans and other household items, it is understood in stores selling home appliances products, in Guangzhou was the first. It is learned that the store's operating area of 15,000 square meters, is by far the largest Chinese appliance market, electrical and consumer electronics retail stores.
Consumption of cold appliances emotional changes
Evidently, the traditional home appliance stores are all air-conditioning, color TV and other electrical sales center, but the country will change the traditional U.S. store, turn out to 3C products and lifestyle appliances sales. After completion of the new store will be the basement "3C center of life", specialized in computer and digital products. Floor, second floor for the kitchen, small electrical appliances such as lifestyle, according to the U.S., General Manager, Guangzhou, China introduced the cluster, in order to enhance the experience of, in the new store's "3C center of life", they introduced a bed adorned the first time ever, pots and pans pots and other household items, then, consumers can buy appliances in the home when the get one-stop shopping experience by making the cold appliance consumption becomes very emotional.
In fact, the U.S. is not the first country, "fishing out of bounds" of the store. In the appliance retail field, as early as two years ago, Shenzhen, "Shun electric" appliances and home to open the first of its kind joint business model. It is reported that paraelectric one in the home appliance stores in the provision of a home brands "living character", when consumers buy home appliances, by the way you can stroll an array of home area, in paraelectric home shop, cutlery, pots and pans ranging. It is understood that, in order to coincide with this business model, paraelectric also actively promoted a new pattern of consumption: According to the different needs of our customers recommend fitting various home appliances, home accessory products portfolio.
To meet customer needs, "fishing out of bounds"
U.S. general manager of Guangzhou, China
high cluster analysis that customers purchase appliances, especially the purchase of TVs, refrigerators and other appliances of the customer, a large part out of the room needs renovation. These customers are missing more than just home appliances, kitchen supplies needed to bedding from a range of household products. In the previous separation of state and home appliances, consumers would have to buy different things and traveling all, not only waste of time and energy. The appliance and home appliance store has launched the joint venture model is to be able to provide customers with a one-stop service for customers to buy once the products they need, both time and effort. Experiential marketing, which also meet consumers in the purchase process is relatively emotional demands, increase their purchasing process in the sense of interaction and participation.
GOME stores to enjoy the pursuit of spiritual
It is understood that States United States Victory boutique stores set display area, the future of science and technology area, super experience the area, smart home area, office automation experience the area, network appliances district, fashion district, new release area, children's play area as a whole, Consumers are free to "play with" all kinds of electrical appliances. Marketplace is also set up a consultation Shopping guide sets, experience area, lounge, smoking and other multi-functional area, try for the consumer to create a more stylish and comfortable shopping environment. According to general manager of Gome Guangzhou Branch of high cluster description, the country from the US-location of Victory to the first shop opened in preparation for the total cost of nearly 10 million during opening in 51, the country will spend one billion U.S. promotional resources to fight World War II opened This is the history of the country do not have the U.S. record.
It is understood that the country will focus on the United States to build five new stores Victory, "first", that is, the first type include the world of goods shop, the first franchise store high-end appliance market, the first experience of the shop with fashion, the first Set leisure shopping in one of the shops and service stores a supreme and comprehensive to meet consumer demand. Industry experts believe that at this stage, more and more rational consumer choice and variety, starting from home appliances "function to meet" to "enjoy the spirit of type" upgrade. Gome vice president Wang Junzhou said the country like the United States, "the first shop in China," high-end flagship model will be introduced in the domestic cities such as Beijing, Shanghai and other places continue to open up.
We are high quality suppliers, our products such as Slurry Pump EHM , Slurry Pump EMM for oversee buyer. To know more, please visits slurry pump.
Processing your request, Please wait....
