Pace of expansion in the United States left the country a sharp turn right Sunin
Former "American country" store expansion rate adjustments in the stores today seems to apply. By the end of May,
GOME Electrical Appliances
(00493.HK) handed over the first 2009 respondents, of which a quarter of total closure of 43 stores, close to 100 Gome stores target year half off.
Store expansion strategy compared to the U.S. state of adjustment, while a chain of giant
Suning
Instead, this year announced it will open a high-profile 200 stores, and choose the march in Hong Kong. Meanwhile, from the regional mall and chain
Home Appliances
Self-built channel vendors have also speed up the snatch market share, including Taobao, Jingdong Mall online trading platforms, including home appliances has become more canvas, want to eat the traditional channels of home appliances market.
The pace of expansion
chain giant U-turn
Expansion in the scale of several years, the country's expansion strategy of the United States suddenly changed. In early February of this year, vice president of Gome, Yang Qing, spokesman of the external claims, the national store expansion strategy from the U.S. store expansion to "efficiency, network optimization," and plans to close 100 of 2009, about the door of poor performance shop, and the new flagship store to open large stores and high-quality, remain at the current level of more than 1,300 stores.
In fact, countries the United States in the country to new stores, acquisitions and other means to accelerate the expansion has been going on for several years, from 1987
Huang Guangyu
Out in Beijing since the first store, the country continued to shop the speed of the U.S. people speechless. Especially from the end of 2004 to the end of 2008 4-year period, Shanghai Yongle, Dazhong Beijing, Shandong triple stores under the command of the United States have classified the country, the number of Gome stores are suddenly jumped from 200 to 1300, Huang Guangyu, founder of Hurun is ranked top three rich.
However, since last year, "Huang Guangyu incident" since the country began to realize that the U.S. management depth necessary to adjust the strategic level, in addition to the store to adjust the layout, the country will also repair the U.S. relationship with the supplier was placed in this year's work focus position. "Than before (Huang Guangyu of the times), is to state the relationship between the United States improved a lot." Recently, a domestic
TV
Supplier to the reporter says.
Appliance business taking advantage of the expanding channel
Also precisely because of the strategic transformation of rival stores, the same as first-line home appliance chain, Suning Appliance stores will be in 2009 as a golden opportunity for expansion and plans to open in 2009 to about 200 chain stores improve the market layout, it also means the end of this year, Suning's number to more than 1,000 stores, and the National United States to further reduce the distance between.
At the same time, with Gome, Suning chain giants such as first-line game which, many appliance manufacturers also "live on their own" self respect in the channel under the foot effort, including Gree, Midea, etc.
Air conditioning
Store business forms is particularly important. Gree Guangzhou marketing sources, only in the Guangzhou area, Gree air-conditioning on the monopoly out more than 150 large and small, and from one market to the 34 markets are covered.
In addition, middle and lower reaches in the home appliance channel
Shenzhen
Paraelectric, Guangzhou, Canton 100 channels of electrical appliances and some other regional business rise, and Taobao, Jingdong Mall Online Shopping Mall, etc. have joined, but also for home appliances business division channel gradually increased.
Links:
Business Aspects of
appliance channel
line chain representatives: Gome, Suning
As first-line of home appliance chain store, Gome, Suning Appliance stores in the country's position as non-appliance chain stores can easily shake the middle and lower reaches, even
Five Star
, Best Buy, etc. have considerable influence in domestic and international consumer electronics stores as well. Strong pressure in the two malls, and other home appliances sales channels can only take the difference operation, otherwise it will be difficult to continue.
States United States currently has nearly 300 medium and large cities directly managed more than 1,300 stores, owns Gome, Yongle, Dazhong, black swans and other national and the regional appliance retail brand, annual sales capacity of 100 billion yuan . As of May this year, Suning Appliance in China, 29 provinces more than 200 cities have more than 850 stores.
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