Hundred enterprises with annual sales of less than the majority of kitchen 50 mi
"Huge market in China cabinet, but really are not many big companies, not look Branch Po, Haier, Tutengbaojia's reputation is not small, but with annual sales of more than 1 billion yuan, except possibly to Europe to send one. "
3 3, China Building Decoration Association, kitchen and Engineering Council formally announced the "2008 China Kitchen hundred enterprises" list, the European School, Boloni, Haier and other people familiar with the cabinet 30 companies all the list, as hundred companies in the "main force", the field of sanitary ware made the list of 20 enterprises, tile class companies have 12 finalists. Statistics show that 100 million urban households nationwide in the overall ownership rate Qicheng cabinet, cabinets are become an important part of home life, the total market is extremely large, but hundred enterprises, enterprises with annual sales of over 100 million yuan only six, annual sales of 50 million -8000 million there are only eight, and annual sales of 50 million yuan less in there 16, occupying more than half of shortlisted companies. Small scale, brand awareness is weak, without a complete industrial chain that three major problems constraining the cabinet industry in dire need of industry colleagues co-cracked.
A problem: too small
"Huge market in China cabinet, but really are not many big companies, not look Branch Po, Haier, Tutengbaojia's reputation is not small, but with annual sales of more than 1 billion yuan, except possibly to Europe to send one. "China Building Decoration Association, horse quite expensive in the March 3 in the kitchen and Works Committee in the spring look seriously at the work that easily with the furniture industry over billion, compared to bigger and stronger, expand the enterprise scale, is the cabinet industry First of all, to solve problems.
Horse quite expensive problems referred to in this "hundred" list arena. Public figures, the 30 finalists cabinet hundred enterprises with annual sales of just over 6 billion, annual sales of 50 million -8,000 million there are only eight, while sales at 50 million there are 16 yuan, accounting for more than half of short-listed enterprises. "In the hundred in the kitchen, the bathroom enterprises with annual sales were more than 100 million yuan, and the average sales of 400 million yuan, we can not be behind the cabinet industry."
Good news is that the EU action has been sent to inject more confidence in the industry. It is understood that German experts in Europe to send money in to hire planning and design of 100,000 square meters of new factory is under construction, completion, the annual production capacity from the current 15 million to 30 million expansion cabinet. According to EU plans to send Yaoliang Song, chairman of the next few years, Europe to send more than double production and sales to achieve the pan-European school system sales of over 4 billion yuan, and become joint-stock companies. China Building Decoration Association, director Tian Wanliang Kitchen Works Committee, said the industry needs to learn pleased to Europe to send "afraid of big appetite," because there is a great cabinet industry market space. "In 2009, China's overall market space will reach 30 billion yuan cabinet, if the kitchen with a number of ancillary electrical equipment, by 2015, its market space is expected to reach 100 billion yuan."
Problem 2: Brand too little
21 century, the most expensive of? In addition to talent, is the brand. Trade and Industry on behalf of the world's largest toy toy factory-Jun, one of the financial turmoil was "a wind blowing," went bankrupt, was proud of the "guerrilla" This mode of production of no-name cabinet companies in the "storm" had nothing left after the incoming , this shows the brand's "precious." No brand products, is bound to low value-added, not competitive products, destined to be eliminated, especially in the overall environment is not a good situation. Thousands of Chinese enterprises large and small cabinets, people scream, only so few well-known children to raise brand awareness and promote the cabinet industry as another target.
"How to make their products from an array of store merchandise stand out, own with big name to play no small role." Owns 100 HIV cabinet decorative Chairman Lee Tae-Rock Island to set their own perception of the view "often are not familiar with home renovations friend asked me what a good brand of furniture? Which store things better? Clearly, in the context of knowledge or do not understand the customer's purchase of standard first brand, is the brand. They know brand enterprises in the quality of products,
Service
Assurance aspects will not suffer the embarrassment of returned nowhere. "
On this point, from the general manager of Chongqing, the home of Dr. Peng Shizong cabinet also very deep understanding, he said, created less than 9 years as a business, now have access to "hundred enterprises" of the title, it should be said focus on brand building and business are inseparable, one is to enhance advertising investment, so that "life aesthetics professional presentation" of the advertising language enjoys popular support; the other hand, perfect service system, with particular emphasis on the evaluation of consumers, often in the form of consulting consumer survey those views, "the cabinet industry competition, based on the product key in the brand."
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as film blowing machine , extruded plastic channels.
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