Hangzhou home appliance chain contraction front "winter"
Global financial crisis
Home Appliances
The impact of the industry chain is gradually reflected. Veterans in the beginning of "chain store network size is the lifeblood of all, no network size will not be competitive," words still ringing in our ears, now that stores have quietly started shrinking front "winter." Recently, the domestic home appliance chain Gome president Chen Xiao disclosed giant, the next country the U.S. plan to shop more carefully, while next year's capital spending will be significantly reduced. Industry insiders, this is a big downturn in the economy environment, out of home appliance chain Gome "stores the number of war" an important signal.
Optimization of store front turned contraction
From Hangzhou in 2003 to enter the market so far, the rapid expansion of Gome has always insisted. But this year, Zhejiang Gome stores to expand in question become more cautious. GOME Electrical Appliances for the industry has been spread in 15% of stores will close its rumors, Zhejiang Gome Business Director Jiangchuan denied. However, he acknowledged recently, Zhejiang, Gome stores are in the process optimization work, "off poor performance of stores." "However, if the right shop, we would go to open up shop just more emphasis on the quality of the assessment and management of the store is forecast to be more stringent." Egawa said.
The face of financial crisis because of the potential decline in sales, Zhejiang Five Star practice is to front more transfer to 23 cities. Zhejiang Five Star General Manager Road following the first, said the financial crisis, suburban and rural areas have been hit joint of the city is much smaller than that. We are further broken down into the market, by "sending home appliances to the countryside policies" east of the store to adjust Zhejiang Five-Star structure and increase the proportion of Zhejiang township market stores. "In the rural market development was better in Jiangsu Five Star stores and rural stores city sales accounting for approximately 6:4, the ratio is 8:2 in Hangzhou, there is considerable room to improve." Road following the first said.
Not re-store the number of heavy
single store profits
And the supermarket industry, the "price war", as has been "stores the number of wars" is the States United States
Suning
Five Star appliance chain industry giants such as market share of major trump card. But the environment in the economic downturn, this was the belief is being challenged. Suning Appliance management center in Hangzhou, general manager, said Bian Agriculture, the U.S. subprime and financial crises, are slowly spread to China's real economy will bear the brunt of that property. As the downstream chain of real estate, household appliances from 20 to 30 percent of the market to buy electrical appliances from the new house. Can be expected, if the volume down real estate, household appliances sales volume will decline and slow. Next time, Hangzhou, Suning's growth will change before the expansion of the scale to improve the quality of single-store operation. Another important change is the increasing proportion of goods 3C category.
Wangling Ming, vice president of the world more phone support this view. He said that about five of this year, beginning in June, the phone in the world would gradually slow down the pace of expansion in the country. The opening of new outlets, the beginning become more cautious. "The new phone store in the world have a special evaluation system, now between 'open' and 'not open' type network between the tasteless, the company will choose not to open. Placed ago, are first opened to say." Said Wang Lingming . In addition to strictly control the number of new stores, the phone in the world recently with the IT world, network and other strategic partnership agreement was signed, more use of e-business to save the cost of marketing its various stores.
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