2009 Europe, Middle East and Africa market difficulties and security
For EMEA Market For the region's high demand for security products mainly in the mature European market. According FeedoniaGroup "global security equipment," the report predicted that by 2012, Eastern Europe, Africa and the Middle East market will see strong growth.
According to forecasts, the national identity project?? Particular, the EU project will continue to grow. Frost & Sullivan senior research sub 9-year growth. The future will be more open platform-based and can be more convenient to achieve interoperability projects. "
Due to the credit crisis, one of the biggest market in the region?? UK growth will slow down the pace. Plimsoll senior analyst DavidPattison said, "there even if the overall market growth will be small. More than half of British Security
Enterprise Has a wide range of economic changes as a result of decreased sales. "
A sudden attack of the economic recession will lead people to take more cautious steps, according to Plimsoll's report, there are 168
Company In a serious debt crisis. Pattison said, "If 2008 brought us any lesson, it is to use other people's money to operate their own businesses is a risky business." He added, there are 455 company does not loan operations. "Plimsoll predicts course of business carried out in 2009 when the company will be more with a sense of responsibility, because the banks and financial institutions to tighten up loan
Policy . " Key countries JohnsonControls LisaRoy vice president of Global Security, said on Europe and the Middle East is JohnsonControls2009 target market.
, Some of ambitious expansion to all markets. Xtrails senior vice president of corporate marketing MariannMcDonagh said, "Xtrails will continue around the world to expand in emerging and mature markets. We will especially focus on Eastern Europe and China, where rapid economic growth, most need our
Solutions . " New markets has become a security provider for the common goal of business development. McDonagh said, "Given our network video solutions, fire and
Security Sensors technical strength, these markets are particularly attractive to us. "
Vertical market Large-scale application projects in the region in 2009 will be the most eye-catching. Western European countries experienced a financial crisis struck, and the Middle East oil income to cushion the economic impact of their being, the African is still isolated from the world in order to avoid the worst effects of economic recession.
These regional characteristics will make the benefit of certain vertical markets. Frost & Sullivan Research Analyst RichardSebastian said, "the region's enterprises in the mining, oil and gas vertical market will focus on improving the level of overall efficiency, improve operations and enhance the security level of the workplace." He said, "The two vertical the market will not suffer the financial crisis; in 2009, RFID is expected in these two areas to achieve greater growth. "
The rules can help security industry, such as in the health care field. Sebastian said, "More and more government and private enterprises hope to use RFID technology to enhance overall service levels, improve security and reliability."
International regulations will also play a role in promoting the security industry. Sebastian said, "Animal identification is the key vertical markets; more and more governments look to find appropriate ways to deal with the U.S. or the EU issued by the increasingly stringent food safety
Legislation . "Sebastian said that the economic crisis could impact on the formation of two markets: industrial and aerospace vertical market.
Technology trends Video surveillance In the region mature markets, such as high-end intelligent video solution will still maintain a strong growth. AxisCommunications vice president of worldwide sales BodilSonesson-Gallon said, "In view of the global market, now integrated intelligent video surveillance system technology to achieve a rate of 20%, and this value will improve. H.264 and the combination of intelligent video cameras will a positive impact on the market. "
Pixim vice president of marketing and business development JohnMonti that the "global monitoring and supervision for artificial total cost of 500 billion dollars. Video analysis can save a lot of manpower, and support system allows the camera to make certain tasks decision-making. Pixim believe that intelligent video analysis of the image quality is a critical success factor. "
Access Control Through the integration of remote network access control solution will be the main trends in 2009. In addition, the intelligent access control system will appear on the market. UTCFire & Security Global Security Products Group Chairman DuncanGillis said, "We will be marketing outside the United States itself to PIN-based electro-mechanical locking system, many people need access to a place but only for a limited time to stay the case, the system is very appropriate. "
Outlook: steady growth in business
EMEA countries, the economic downturn on the impact of different. Europe's mature application areas will be reduced as banks cut lending loans. Middle East oil demand continuing, but with the growing credit crunch, other investments in the region will slow. Africa, the lack of contact with the outside world, it suffered a relatively small impact, but political turmoil has created an environment of their troubles. Overall, EMEA region in 2009 will maintain steady growth of business.
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