Guangdong Yongle: "51" Pearl River Delta with the opening five stores
Among the nation's top three home appliance chain Yongle, this year's "51" period, in Guangzhou, Foshan, Zhuhai, Zhongshan and other places to four with five stores open. Paradise general manager of Guangdong Huang Minjia said that apart from expanding beyond a single shop in Hai Ba Yongle benefits this year as a strategic priority.
Struggle to suppress chain is the essence of traditional channels
"Paradise in the Guangdong market than in
States United States
, Suning one step too late to enter, but the difference before and after the advantages and disadvantages. "Huang Minjia that the other reason for the rapid expansion in the early stage, is to grab a relatively low-cost advantage of some of the lease. The Yongle was entered, than the other home appliance chain to better understand and become familiar with the Guangdong market demand, and then targeted expansion From this point of view to reducing the cost of investment returns.
Guangdong Paradise for calm before the stage, Huang Minjia considered to be in high-speed expansion of the full gestation period, once implemented, very relaxed hands and feet only. However, he constantly stressed that the current appliance sales in the Guangdong area, seemingly not killing Tianhundian Gome, Suning, Yongle chain such dispute, in fact, only appearance, in essence, the traditional home appliance channel suppression. "Currently, three major chain together might have accounted for less than 40% market share in Guangdong, 60% of the traditional chain of stores to be open space." Huangmin Jia said the chain in the new round of expansion, next year, the Guangdong home appliance half of the market may have won few chain.
Year targeting two "double"
According to Huang Minjia idea of Paradise in Guangdong in 2005 to a full attack, when the PRD, this year's goal is to "double sales, double the number of new stores", sales impact from last year's 800 million yuan this year 2 billion yuan, the number of new store also will reach the 25 or so.
Layout in the region, Huangmin Jia said that this year the continuous strengthening of Paradise made to the center of power, while network will extend to the core market in peri-urban township, complete Guangzhou, Foshan, Shenzhen, Dongguan, Huizhou, Zhongshan, Zhuhai , Jiangmen complete network layout. Which, in Guangzhou and Shenzhen will be about 15 new stores in other cities will be secondary to open 10 more.
Huangmin Jia said China and other rivals in the large number of "land reclamation" different, Wing-lok's focus is "winning a single shop-effective", and strive to increase the overall effectiveness of a single store 30%.
Appliances for core retail market in Guangzhou, Huang Minjia that about 80 billion overall size of annual sales, per store sales of more than 100 million yuan, should be able to accommodate about 60 chain stores. Huangmin Jia said the Yongle intend to open the next three years in Guangzhou from 15 to 20 stores around the target is 30% market share.
And the Guangdong market, Yongle planning is the layout of 60 stores, 30% also strive to share. He believes that Gome and Suning are taken at the national branch network layout, Wing-lok, the main attack Shanghai and Guangdong, Jiangsu and Zhejiang are two blocks to form a "dumbbell-shaped layout," which is the Yongle focus areas, focusing on a single shop-effective strategy for expression .
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