Optimization of information management terminal control shoe
With the intensifying market competition, more footwear brand will introduce information management terminal, which makes the logistics enterprises become more optimal control. Terminal data is the brand business order, replenishment, developing marketing plans, management measures to adjust the fundamental basis.
Some of the brand management concept has been advanced by setting up shop in the terminal professional sales software, implementation of the network, and within the company of a professional data analyst post in order to be able to make time-to-end sales data research and analysis. However, in some brands and agencies with the most basic of sales data statistics are unsatisfactory, and some data report only the furnishings, or one form of business processes, end statistical data has not been a comprehensive analysis and research.
Analysis of sales data terminal benefits
First of all, to help companies make the right marketing decisions quickly. Shoes and apparel industry, there are many features, such as fashion trends change quickly, the sales cycle is relatively short, only the timely, accurate knowledge of customer demand and its variation in marketing programs to rapid response and appropriate adjustments made in order to quickly seize opportunities, improve merchandise turnover rate, reduce the losses caused by the backlog of goods.
Second, help enterprises understand the marketing program is performing. More comprehensive, dynamic, always follow the marketing plan is the basis for ensuring business success. Through the analysis of sales data, sales can be timely implementation of the scheme and found that program implementation problems, in order to increase sales and provide the basis for the level of Terminal Services and Solutions.
Third, help enterprises to improve the efficiency of marketing system operation. A certain degree, every business process link is through the exchange of data management and linked together, and the lack of data management of the main line, all aspects of business, there may be such a mess. Moreover, poor data exchange, will lead to a mismatch of goods, scheduling error, negative anti-harm sales.
Common usage of data management
Slow-moving section of Cheong
Chang is a slow moving section of data management in the sale of goods the simplest, most intuitive, is one of the most important factors. Poor sales of the shoes of the Chang case, generally from time to week, month, quarter cycle; Usually, after one week sales of OTC products that occupy a certain percentage for the best-selling models, the need for timely complement, not because of shortages caused the loss of customers affected shop performance. In addition, statistical analysis of data obtained through the slow-moving section of the types of promotions in a timely manner in order to speed up the recovery of its investment, reduce inventory pressure.
One paragraph of the life cycle
The life cycle of a single paragraph is sold out from the OTC to the total time, and some say that sales of single-price models of the time, is based on inventory quantity and structure, but the single paragraph on the sale price adjusted for time, so stock which played a decisive role. However, the factors affecting stock climatic factors, the design factors, competition factors, factors Purchasing Guide, etc., the brand under its own inventory, by means of adjusting the price of a single paragraph to change the life cycle of a single paragraph, in order to better control and improve gross margins.
Consumption data analysis and old customers
As the old customers (especially VIP customer) contribution to the store very large, to enhance the performance of the shop often play a decisive role, especially in some small areas of population movements, the old customers is the key to the survival of some shops, Therefore, the management of old customers shop in the management of one of the most important details. Some of the brands and store VIP lack of effective management tools and instruments, resulting in many customers "stay away", leading to VIP cards to attract customers, maintain customer and enhance the effect of greatly reduced performance. Therefore, we need each customer's consumption of the old registration and statistics, in particular, the consumption of key customer characteristics, the amount of consumption frequency and consumption of a detailed record and analysis, this can work out a more reasonable VIP card processing and preferential terms strategy and further strengthen the community of the precise management of the old customers, if targeted to the old customers to send SMS wishes, new goods and promotional activities to inform, to enjoy the privilege of the exclusive VIP launch events and so on, greatly enhanced the old customers brand loyalty, help and old customers to buy off frequency and the increase of unit price; more likely is that the old customers through word of mouth, more and more new customers to our shop, consumer groups expanded.
Data management application in the terminal area is very broad, for example, through integrated sales staff capacity of individual statistical analysis, can test out the company's implementation of internal training efforts in the terminal and the actual results; statistical data analysis can also be reasonable portfolio , including the products with sales, customers, etc. Comparative analysis unit. In short, the data management of the core elements of the work is to control the terminal, to control their own products, inventory, logistics, in the case of maximizing gross margin profit maximization.
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as childrens beach shoes , chinese mesh slippers.
Processing your request, Please wait....
