Effective Healthcare Marketing using Postcards.
Using appointment reminder cards and patient acquisition cards are important tools for effective healthcare marketing. For many practices, reminder cards are the only form of communication that patients receive. Below are some tips on how to ensure your cards are effective and to ensure that your cards stand out from the crowd.
Quality – Do your cards resemble the quality that you offer in your practice or are you just paying a few cents per card. Remember, everything that you do reflects your image, so quality is very important when choosing your cards. Your cards should be printed on a sturdy card stock to represent the strength of your practice. Having colour on both sides of the card also allows you to make sure that important information stands out on either side. And with a nice, loss gloss AQ coating, your cards will look professional.
Size – Despite what some people try to convince themselves, size does matter! Small cards will get lost in the mail. Try and use a card size of minimum 4” x 6”. This will ensure that your card pushes its way to the top.
Imagery – Your cards should have high quality images on them in order to ensure that they are kept and put on the refrigerator. Something clean and easy to the eye will stand out the most. Scenery also works as people love to look at beautiful landscapes. Be a junior photographer and take images that you would like to put on your card. Don’t settle for what’s given to you if you are not 100% happy with it.
Healthcare marketing along with any form of communication outside of your practice is the key to ensuring happy and loyal patients. To get started ensuring your practice stands out from the crowd, visit, www.rocket-thought.com
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