Ning does not guarantee security of small appliances concept laptop users to be
Extended warranty
Service
First access to the Internet, consumers pay only a small percentage of net purchase of extended warranty costs, manufacturers can extend the time commitment and expansion of the product after-sales warranty coverage, largely solve the worries of consumers. But the industry has also pointed out that "valuable service" concept has not yet formed in the minds of domestic consumers, while providing extended warranty services require a higher threshold for online retailers to promote the spread is still too early.
"Free ideas" in need of fixing
In Europe and the United States and other developed countries, extended warranty service is very popular. In the United States, extended warranty service for over 40 years of history, involving household appliances, automobiles, housing, entertainment and leisure products, to buy extended warranty services, consumers have become accustomed. Currently in Europe and the United States, home appliances buy extended warranty service rate has reached 40%, computers and IT products is 85% or more, and more high-value products to buy extended warranty service the higher the rate.
And our extended warranty service is still at the elementary stage, consumer acceptance of valuable services is?
"To carry out extended warranty from the Jingdong Mall for nearly six months, the current focus on the business
Small appliances
,
MP3
,
Refrigerator
, Washing machines and other extended warranty costs 100 yuan of goods, the share of nearly 80%. "China is only one extended warranty service launched B2C online shopping platform 360buy Lei Xu Jingdong Mall vice president told reporters:" In the thousand or so premium high-value goods, such as notebooks,
LCD TV
, High-end digital cameras and other security services should also be extended selection of goods, consumers were relatively lower, the proportion is only about 10%. "This phenomenon extended warranty service developed on the contrary.
Insiders pointed out that reasons for this situation, mainly Chinese consumers still lack sufficient awareness of insurance. Many people think that buying things will not necessarily be problems in the extended warranty period, there is no need to spend extra money. In fact, the extended warranty service is to spend money to buy a practical, if something goes wrong do not have to worry about.
B2C is expected to take the lead in popularity of extended warranty services
From the consumer association's data show that the net purchase
Complaints
Increasing number of fake accounts for a sizeable proportion. Recently, Sina launched a "network of purchase fake survey" shows that more than Qicheng online consumers said they had bought fake. Experts pointed out that "rampant fake" a net purchase extended warranty services for the implementation of universal primary obstacle.
"Extended warranty extended warranty service must first ensure that the goods must be genuine licensed for fakes, is unable to provide warranty, more can not be extended
Warranty
. "The new security company to an international team of sales and marketing executives Li Mile frankly.
It is understood, Jingdong Mall More than 60% of the goods are supplied directly by the manufacturer to the end of 2009, the proportion of direct cooperation with manufacturers to reach 90%. This B2C enterprise's customary mode of operation, fully guaranteed by the sale of products from the regular channels, so experts believe that, B2C online shopping market is most likely to extend the lead to achieve and ensure universal service industry.
Figures from Jingdong Mall, after the introduction of extended warranty services, purchase orders for the service each month in the growth rate of 20%, which fully demonstrates the net purchase extended warranty business growth potential. And from the I
DC
The research shows that Chinese consumers, authorized "service can be bought," the ratio in 2001 was also only 5%, to 2008, it reached 27%, people's consumption concept is quietly changing.
"Universal extended warranty service is a consumer trend in the future. More importantly, through the extended warranty business model, to achieve the overall online shopping service upgrade, enhance consumer confidence in online shopping, and promote a more healthy development of the industry." Lei Xu Jingdong Mall, said vice president.
I am an expert from chinacervicalcollar.com, while we provides the quality product, such as medical bellyband manufacturer , china finger splint, finger splint@cervical collar suppliersc,and more.
Processing your request, Please wait....
