Mobile home appliance retail chain development effort by the challenges of mobil
Has always been professional
Mobile
In the mobile phone retail chain stores dominate the field, and now, in order to
States United States
Electrical
, Suning, represented by
Home Appliances
For the mobile phone giant chain store, this dominant position to challenge for. Recently, Chen Xiao, Gome president, said the next few years, led by home appliance store
Retail
State will be fully occupied mobile phones
Digital
Sales of mainstream status; and Suning Appliance recent movements in the field of mobile phone retail frequently strengthened with international mobile phone giant
Nokia
And
Motorola
Of
Cooperation
Intensity.
Attack of GOME Suning
3C
Recently, Chen Xiao, Gome president, recently said that China mobile phone sales in the United States this year will focus on the development of about 100 mobile phone stores, does not rule out channels through acquisition integration, in order to break the home appliance chain of mobile phone handset sales volume in the overall small proportion of sales volume in the status quo. Chen Xiao said mobile phone sales in 2007 amounts to some 170 billion yuan, with China National 860 U.S. stores, with the newly completed during the year to more than 100 mobile phone shops, sales of 19.8 billion won, will achieve the overall mobile phone market share 10%.
It is reported that, in order to achieve the above objectives, the establishment of a department Gome this purpose, Chen Gang was appointed as the first Gome
Communicate
Business Center Director, is responsible for specific operations planned during the year out of 100 mobile phone shops. It is understood that in this year's appliance forum, Gome specifically for mobile phone manufacturers organized a summit forum of its start-up 4 years for the first time, sufficient reflected in its emphasis on the retail market for mobile phones.
Another home appliance chain Suning Appliance giant moves recently in the mobile phone market was significantly accelerated, following the April 12 signed a strategic cooperation agreement with Motorola, the only after a lapse of 5 days (ie 17 April), in turn with Nokia a strategic partnership to try with Nokia, Motorola and other leading mobile phone manufacturers to cooperate in the future of the mobile phone market in good stead. It is understood that Suning will launch this year, net operating 3C electrical professional business model with a more flexible mode of operation, more convenient
Service
Expansion of mobile phones, digital,
Computer
Market share. But on last Saturday, Suning first DigitalSuning (Suning 3C shops) in Nanjing
Business
Store opened.
Still the leading mobile phone stores
Compared with the home appliance chain, professional mobile phone store in the company of resources, channel development and market penetration has been an advantage. However, the industry believes that, with the home appliance retail chain giant to increase the area of mobile phone development efforts, as well as Nokia, Motorola mobile phone giant on the international home appliance chain in favor of traditional advantages of mobile phone stores the status of the greatest challenges ever faced.
"Now Gome, Suning Appliance with the scale advantages in the chain, has received a growing number of manufacturers of resources, and professional mobile phone stores almost no big difference; and with the United States and increase the country's pioneering mobile phone shops efforts, and Suning 3C attention on its channels to expand and market penetration will be greatly strengthened, and the gap between traditional phone store will be shrinking. "said an industry so.
But another analyst believes that home appliance chain stores is really in store for mobile phones pose unprecedented pressure, but its market penetration, especially three or four line market penetration, currently mobile phone stores, compared can not pose much challenge to the status of being the leading mobile phone stores can not shake. He said, "whether in a cell phone store, second-tier market, or third-line market, has accumulated a wealth of development experience, although the home appliance chain in the channel also has much experience in developing, but it is impossible to completely expand the experience in the appliance area grafted on to the mobile channel development aspects, particularly in the third and fourth line market, its ability to open up also can not be compared with the cell phone store. "
The analyst said it was his understanding, Gome will promote more than 100 mobile phone shops mainly in Beijing, Guangzhou, Shanghai and a market in the third and fourth tier markets no specific expansion plans.
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