Manager Xibei Zhao Yan to rate: focus on doing one thing 55 years – the rate of
?? Visit to Deputy General Manager of Shanghai to rate Xibei Zhao Yan
"11" Golden Week appliance industry, the smoke has not completely disappeared, a new round of fighting has quietly lit. Fiercely competitive compared to other household appliances, gas water heater industry is slightly quiet, although often coming out price war, but the pattern of competition in the industry is still in good order; security in much distress, the state shot "no strong direct push" "natural gas," Reconstruction of natural gas in major cities, but also for the gas sent a lot of updates with the demand. Overall, gas water heater industry is more optimistic about the prospects.
This year, the largest professional brands and smell the meaty big home appliance brands gearing up, very active, expand the scale of capital trial, in order to further suppress the no-name, clean up the market, while also reforming the industry share of key moments, much of the last. Even the Great Revival of Shanghai has been able to speak the words rate to be firmly installed in East China, into the country. Recently, reporters and Deputy General Manager of Shanghai to rate Xibei Zhao-yin, learned conversation, with 60 years professional manufacturing history of gas the rate of energy ready to have good size and quality of the contest a go.
Hardships, ready to
Make Imperialine Deputy proud to be able to rate in Japan has nearly 60 years of professional manufacturing history, 60 years focused on one thing the result is that the rate of energy markets in Japan for many years envy of almost half of the gas water heater, the current annual sales rate of energy water heater Japan, total industry sales accounted for 46% of the highest in the industry first.
Early as 1993, the rate of energy entered China, but come in acclimatized symptoms appeared. First, the rate of energy joint venture with Shanghai Narcissus Electric registered can rate Ltd. Shanghai Narcissus, the main gas water heater. Because the brand name is too long, but Chinese consumers Narcissus brand they are familiar, many people are still accustomed to their products as Narcissus water heater. Narcissus in 2000 the rate of energy transfer to Japan 45% stake in Japan can thus holding 95% rate of Corporation, Limited changed its name to Shanghai to rate. In this way, entry into the Chinese market seven years later to formally rate their own brand products to market. Then, the newly independent rate of energy to face the market find themselves in sales mode there are again acclimatized. According to reports, Japan, with the sale of houses are decorated, can move in any brand water heater installation is a real estate concern. Therefore, the rate of energy mainly in Japan and the real estate, gas company deal. And to the Chinese market, water heater brand needs to face the millions of consumers, target of change sales patterns change, especially in the event unauthorized use of domestic appliances brand marketing, public relations and marketing, which has long lay low, unassuming disturbed by the energy rate.
Face can rate gas water heater will guide the world's largest production base, Siebel vice president smiled and said, 60 years of professional manufacturing base, to the rate of basic good health, with a little conditioning click, you should be rolling soon. High-profile speech to the beginning of this year the rate began to actively spread in public, that is, the characteristics of the consumer terminal on a communication strategy to make adjustments to the rate needed to establish the information flow and consumer communication platform to strengthen and deepen mutual understanding.
Quality On the Road, I was really a hero
Although the rate in China will still need to extend brand communication, but this did not affect the confidence of Siebel vice president: "China has a saying, 'good wine are not afraid of dark alley'. A good understanding of what will eventually be able to rate is true. "
Brands and products in active communication strategy to adjust the same time, also the rate of energy consumption for China's consumer orientation to fine-tune the product. Siebel vice president, said most of the Japanese gas water heater installed in the outdoors, so the market demand for products that feature light weight appearance. The Chinese consumers pay more attention to appearance, the rate of energy trying to shape and appearance of products is improved, while there are products available to consumers very excellent safety performance and to adapt to outdoor placement of wind, rain, lightning protection features. With industry, to rate the first gas through a national professional certification?? CGC "blue flame" safety certification.
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