Marketing: the TV wearing "fashion" coat – TV, color TV – HC Network A
"We hope to create a demand on the individual products, we sell fashion products, not consumer electronics or information technology." Hannspree is using bold and new product design subversion TV industry.
Imagine your living room TV as an artistic sense of the cello, the son of a TV room and in the appearance and feel, like basketball, but her room TV is to bring Cinderella ball up in the carriage … … a company called Hannspree (Hannspree) by Taiwan companies are expected to wear the traditional TV "fashion" jacket breakthrough. Taiwan has become the world's largest LCD production, the products are widely used in computer monitors, laptops, televisions and mobile phones. Hannspree's parent company, HannStar Display (Hannstar) of the monthly Although more than 100 million units to reach the panel, but the high-tech and manufacturing capabilities in the race, but far behind its competitors in the market competition had to keep down costs, protect profits.
Therefore, Hannspree, Chairman and CEO Jiaoyou Qi decided to open a new path to personal style peculiar TV product as a breakthrough, so unique.
Personalized TV out Jones
"In today's global manufacturing, forming the largest LCD battlefield. All have only one thought: You will die before I do?" Jiaoyou Qi said: "I can not lower and lower cost of Therefore, I must raise the value. "Jiao Youqi that if he can build for the Hannspree an internationally recognized brand, and his average, each TV can sell 20 dollars, and not hound the production of more and more cramped cost.
Hannspree draws on modern interior design trends and individual, and created a stress indoor environment, the expression of taste and lifestyle, and bold innovation inspired the TV series. Every Hannspree TV have used liquid crystal display, "consumers will eventually be able to have one and can communicate only with great emotional appeal of the TV viewing experience." Hannspree North America senior vice president of marketing RickCalacci said: "In a world of unlimited choice, people should be able to supplement and enhance the living environment of their products. Consumers can only mass production of the gray box on the living room, bedroom, which has never outdated stereotypes . "
Hannspree television series is divided into three themes: style, fantasy and sports.
Style series from the fashion and home life so that people can express their creativity, their passion for modern design as well as their aesthetic ideas. For example, some products in order to pay tribute to the music, while others are bold and represent the love of the flowers or photography.
Fantasy series for the whole family is full of playful means to provide the design. For example, the shape of teddy bears, soft shell television is children's favorite, giraffes, elephants and dogs may be cute TV furniture.
Sports series on behalf of warm personality. For example, the navigation flow line with the theme of the TV volume sail design and copy the shelves, there are leather-made football TV, some style inspiration comes from TV football, golf, sports and racing on foot and so on.
Present, Hannspree hired four design firms to help design TV products, now has more than 100 different designs, the retail price of 1399 U.S. dollars 499 U.S. dollars ~.
Many industry brand franchise alliance
Learned, Jiao Youqi personally go to the U.S. several times recently, the United States for the NBA, Disney, Warner, American Football League and a few strong brand franchise alliance agreement to develop sports and fun, movies, etc. The TV series with different themes.
Brand franchise beyond the confines of the benefits of the League of product design, part of the franchise partners also Hannspree's marketing played a major role in. For example, Hannspree and the NBA marketing partnerships between the time up to three years for Hannspree to appear in the NBA's telecast, and can in the NBA in New York City and other stores in the sales arena in the NBA to NBA-themed Hannspree TV products.
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