07 electric kitchen: Terminal competitive market capacity rose 20%
passed in 2007, in the integration of home appliance chain channel, terminal channel costs, national standard to promote the product after-sales service, and liquefied gas prices and other factors make the development of electrical business has been steady kitchen, but also began to feel a trace of the pressure, but look at the Chinese market, As the 23 market consumption capability, range hood, gas stove, sterilizing kitchen cabinet that the relative power Big Three in terms of market capacity in 2006 increased 20% to 30%.
2007 kitchen electricity "lifeline"
2007 kitchen electricity "lifeline"
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From the above range hood, disinfecting cabinets, gas stove that The Big Three in 2007, and the degree of concern about the curve can be seen that the development of this Big Three are in fact balanced electric kitchen, high and low seasons are more obvious. Around New Year's in February as a sales peak during the Golden Week 51 new products as kitchen electrical manufacturers and distributors conference focused on the 3,4-open, so in May will show a small peak in the curve appears relatively sharp, followed by 6,7,8 is the traditional off-season months, and then 9,10 month in Canton, Shunde household electrical appliance and fitting the peak show strong overall upward, driven by relatively smooth showing a peak in late October to the second years, began in early January the whereabouts of some slow, but generally speaking, the real bottom mainly in 6,7 months. By the cancellation of the impact of Golden Week is expected in May 2008 the sale of a small peak will disappear, according to season engaged in the production, engage in marketing practices of the season, kitchen electric companies in the four new products, held in May, the new technical conference, the habit may still exist.
Kitchen 2007 call: to pursue development under the pressure of
It is understood that in 2007 Chinese economy steady and rapid growth, urban, rural per capita income growth higher in the national agricultural policies were to support and benefit the farmers income growth, people's consumer prices rose, making electricity in 2007 kitchen market capacity relative increase of 20% in 2006 to 30%, national spending power is increasing, but from the perspective of entrepreneurs, experienced in 2007 were: China large and medium U.S. M & A integration appliance chain Yongle this channel integration, making terminal operating costs, with the national standard implementation, industry threshold higher, it increased consumer awareness, while the product after-sales service put a higher demand, gas prices, industrial and commercial counterfeiting and other law enforcement crackdown under a variety of reasons, seemed overwhelmed.
Pressure dialysis channels: Terminal competitive operating costs
According reported a third quarter of 2007, Suning in China 106 cities above the prefectural level store 453. State the total number of U.S. stores by up to 672, over 171 cities. As the home appliance chain channel channels control business on the further strengthening of manufacturers into the cost of home appliance chain with the chain's network expansion and corresponding rise. Made some two or three lines in the open kitchen electric brand when the secondary market for operating costs, in the "high admission" under the threshold, so a lot of kitchen electric two, three-brand stores because of high operating costs on the look and stop, start cooperation with the agents to go to open the way own-brand stores, from manufacturers unified VI, to provide training.
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