Olympic basketball theme store personal challenge to strike out market segments
Recently, marked the distinct cultural identity of the Olympic basketball basketball theme restaurant opened in Beijing, shiny. This is a sports brand in the country among the first challenge Pick a professional market segments, the first establishment of the same name brand of basketball theme store. "Olympic basketball theme emerged store is brand homeopathic product of the times, in 2010 more than 100 Olympic basketball theme store in the country gradually opened to expand the domestic market segments, active distribution of basketball." Peak CEO so Zhi-Hua Xu said.
Leading professional market segments
In recent years, domestic sports brand in the sales outlets have rapidly expanding scale, commercial street at the same time urban centers have multiple sports brand stores not unusual. Industry sources say that a serious increase in the homogenization of the case, the sporting goods market competition facing terminal further escalation of the trend segments to be there.
If the "Bao Jianfeng from tempered" is the only way to create a classic brand, then the precision agriculture market, 20 more than basketball equipment contained in this Olympic is Regent Road. Basketball supplies from the focus on business markets, to send power professional, international, to create the industry's well-known brand, developed to advance NBA, signed a 12 NBA players, Olympic football boot in the NBA arena left Shining bright mark. Olympic 2009 top basketball shoe sales giant in the nation, has become the first brand of basketball equipment. Continues to explore, create and improve, the Olympic basketball theme store launched with heavy blows, precise positioning market segments, is specialized in the field of strategy, launched a new offensive.
Industry professionals that foreign well-known sports brands in the professional segment has a separate brand or store, and now the domestic sports brand Peak areas for their focus on the theme set up basketball shop, is not only a challenge to meet the harsh market competition, but also on behalf of China sports brand into a new stage of development, brand development, accumulated over the years is the amount of change from a qualitative leap achieved.
Strategy captured a second tier cities
From the Chinese sports market history, Olympic sports and other leading brands of domestic and international brands counterweight to the original (has continued to the present) comes mainly from domestic second and third tier cities. In the financial turmoil sweeping the globe, the international brand of high-end price significantly less than the superior cost performance domestic brands more competitive. In 2009, domestic major sports brands to show great vitality, in terms of the rate of expansion or sales are made in the industry eyebrows, while the international brands have emerged inventory backlog, sales have declined.
Peak 2009 earnings report showed that China has successfully into the first and second tier markets and sales outlets to more than 6500, 2010, deep into the Olympic brand in cities across the country to take "heart deep plowing second and third line, strategy captured first and second City "strategy to further expand market coverage. The Olympic basketball theme store unsheathed their swords, sword pay attribute to the professional way to expand first-tier cities, especially those who sport a better regional environment for the realization of strategic objectives has been actively layout sent to the professional market segments Attack of the horn.
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